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    Schema.org Hotel Reviews

    Hi everyone,

    I have a question about "Structured data for hotels". A customer of mine has a lot of reviews, but not on his own site, but on different portals (e.g. hrs or Google My Business).

    I would like to use these ratings to display the known stars in the SERPs. What is the best way to do this?

    As far as I know, JSON LD allows you to record ratings without integrating them on your own site.

    Do you have any ideas?

    Thank you

    Last edited by Hikin Mike; Jun 18th, 2018 at 02:10 PM.
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    Don't know regarding this
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    You need to collect them, third party companies do this for you but they're very expensive. I'd personally build something custom to collect the reviews, to then display on my own site through JSON.

    If they were to build their own collection software, I'd read into schema to learn every single rule as I often get confused as to what is, and isn't ok in Google's eyes.

    The safest bet would probably be something like reviews.io etc.

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