Have a client who has some negative news sites (high DA 90+) ranking 3rd and 4th for their brand name.
Articles are old from 2014 and 2010.
They want to decrease these articles in the search results.
They also have lots of positive articles about their company, bit lower DA (50-80) but still solid and they also have a linkedin profile.
Our strategy is to link to 5 of these positive articles, which are also on 1st and 2nd page on Google. And built about 5 links to each. With the anticipation these articles will build some page authority from link building and outrank those negative articles.
Is this a sound strategy? Is there anything else we can also be doing to outrank or even remove these negative articles from the search results?
Any suggestions would be highly appreciated!