Thread: Reports

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    Reports


    When sending a client an SEO report, what is the best way to give them the information?

    Should I send them the Web Position logs or what?

    Thanks for your help.
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    Give them the highlights for a time period. I like to do quarterly updates because it helps them understand that this is a longterm project. Then I give them charts made on excel that show traffic and SERPs. I prefer charts over spreadsheets because the upward sloping curve speaks volumes.
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    And how do you suggest I set out those excel charts?

    Do I list their keywords and their rankings in each search engine? Have you got an example?
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    Yes... I assume that you have a well thought out strategy where you are targeting certain keywords. Track those keywords, give them a charts that show the traffic on each keyword and charts that show the ranking of each keyword. You can build the charts using daily, weekly, or monthly data. I usually wind up using bi-weekly data for my charts. Whatever makes you look the best for your effort.
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    Thanks a lot SucessGuru!

    One more question - how do you track the traffic on a specific keyword?
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    A good simple utility is hitslink. www.hitslink.com

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