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    Redirecting from HTTPS to HTTP - impact in SERPs?

    Hi guys,

    We've recently brought a new website online which shouldn't be HTTPS, although HTTPS is the page ranking in SERPs. It looks like this: https://www.hillwalktours.com/camino-de-santiago/.

    Ideally we'd have http://www.hillwalktours.com/camino-de-santiago ranking. If we were to set up a redirect from HTTPS to HTTP, would Google view this as a sneaky redirect or no?

    Thanks for any advice,
    Last edited by Hikin Mike; Jul 12th, 2017 at 09:51 PM.
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    Hi Alex,

    While moving from HTTP to HTTPS it is important to move all the old HTTP URLs to HTTPS URLs and vice-versa otherwise google consider it as duplicate page and content for your website.

    I have checked your website, it is working with both http:// and https://

    if you want to move from HTTPS to HTTP, you should apply a redirection to maintain your rankings and change all the HTTPS URLs to HTTP URLs from internal links, external links, rel=canonical etc. and apply 301 redirection for the HTTPS URL's to avoid 404 Errors.

    My advice is you should stay with HTTPS as Google give preference to HTTPS sites than HTTP sites.
    Last edited by webguruz; Jul 28th, 2017 at 08:11 AM.
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    I can't understand why you want to down grade from HTTPS to HTTP? Is there any reason to do so. If you doing so to maintain the current ranking then it's not advisable. Redirect each HTTP URLs with HTTPs URL. Your website ranking will not be affected because of this.

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