September 22nd, 2004, 03:46 PM
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Join Date: Sep 2004
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Paper about RPI & CTP
I have recently posted a paper about RPI and CTP, two useful SEO metrics we use at my company. Comments & feedback are welcomed.
http://www.portentinteractive.com/rpi-explained.htm
To sum up:
RPI is a metric that measures your SEO progress in a way that is independent of the size of your particular keyword market. This allows you to set SEO goals in a consistent and realistic way. RPI can also be used to make good educated guesses about what rank you can achieve for a given keyword.
CTP is an approximate prediction of how much traffic you can expect from searches on a term if you optimize for that term.
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