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  1. Digital Marketing
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    Are Paid Search Ads taking away our SEO Business?


    Larry Kim thinks so: Value of a #1 Google Ranking Down 37% in Two Years? | WordStream

    Paid search is stealing SEO's business. The value of a #1 organic rank is going down because it's not a level playing field.
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  3. the mango demon
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    I just saw 5 ads on the first page above the fold. If that be the case how many people will be interested in organic rankings below the fold is a disturbing fact.
    With Image ads (product ads), Adwords Express map based location ads, Regular Adwords ads and the increasing number of mobile users Organic rankings are loosing their value every day. It will ultimately become a game of money till users starting hating Google for too much moneytization. Untill then SEO is loosing value every day.

    On the other hand publishers who produce content and information and do not sell products / services may continue to see good results. Because Google gets no adwords bids there and even better these publishers use Google Adsense and Adwords is a winner again there.

    Comments on this post

    • KernelPanic agrees
    • DirectHits agrees
    • Doodled agrees
    • bryanbloom agrees : Awexome!
    SEO Professionals in NewDelhi It is different. Don't believe me? Go check yourself.
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  5. SEO Since 97
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    Isn't that what Googles intent was with PPC

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    • KernelPanic agrees
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    ODI
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    I don't think so because not everyone can spend money on ads at startup of new business or may if company or business in loss than how they can run any campaign so paid ads don't taking the seo business.
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  9. Professional SEO
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    Absolutely. I manage enough clients to see that even though my rankings are up, traffic is still down. Google keeps redesigning the results pages in order to steal more traffic from organic for Adwords. Their last change, removing ads from the side and placing four at the top, caused a huge hit for organic clicks.

    But greed always will eventually bring downfall.

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    • KernelPanic agrees
    • NewDelhiSEO agrees : I saw 5 on top. I was like .. Greed will kill Midas
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    Originally Posted by DirectHits

    But greed always will eventually bring downfall.
    excellent point brother, I couldn't agree more
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    Now everything has its own importance.Recent Google ads are pressing Organic results it is for sure.But Organic results has its own value.If you publish a true quality content then Google will rank it no matter what.Now the key is here not to go for some only high competitive short tail keywords.We have to go for long tail keywords even more.

    And last of all we have to take adwords into our plan(may be it is small but we have to spend on adwords) jointly with ORGANIC to get the best results.
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    Originally Posted by KernelPanic
    Larry Kim thinks so: Value of a #1 Google Ranking Down 37% in Two Years? | WordStream

    Paid search is stealing SEO's business. The value of a #1 organic rank is going down because it's not a level playing field.
    No sir, Larry Kim doesn't think so.

    I have red that article with so much worries in the beginning.

    The fact is that the SEO is never going away since the world has limited space and so, Google SERPs has limited space too.

    Although SEM is becoming popular every day, we shouldn't forget about the start-ups and companies with high amount and assortment of products.

    I am working in one of the greatest online marketplaces in my country as SEO specialist.

    There are about 100k thousand products which can't be paid for being higher in search results !

    Imagine you are paying for each product to be in the first page and how many people will actually buy after visiting the product page? And how much does it cost to be in rank #1? And there's another competition here which stops after a certain budget and others go down to SEO business again since NO COMPANY has unlimited budget for paid search.

    Thanks,
    Shayan~
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    Yes, it is. In previous years I remember we optimized for the small business site once they got ranked then they got conversions from their site. But I noticed after Panda update (2010) Google start filtering the sites very aggressively. After this SEO industry suffered and many sites got hit but big fishes managed as they have invested more money in PPC campaign but small sites or industries didn't get back on the previous slot till now.
    So, I find noticeable change in this industry, for example, I have client who is dealing in the self-drive car in the local market and they are doing well organically but still they are spending huge money on PPC for the same keywords.
    I give u another example few days before I have to buy "trolley bag", so I searched related terms then I found organic and PPC results were showing almost the same results all are big e-commerce portals and they know if they will loose postion in PPC then they will loose huge business opportunity and no matter what is their organic results. There was some room in geo-specific searches and local sites were still getting busineess through Google maps but after Pigeon update it is very less chances to get business by this.

    Nowadays people are comfortable taking expensive decisions through mobile searches and when I search in Mobile then the first results are showing through PPC listing only. So, I am 100% believe this statement that "Paid Search Ads taking away our SEO Business?"
    You do your business I do mine because you are you and I am I If we meet it is nice.
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  19. the mango demon
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    For those who think a PPC is expensive than SEO I have to disagree.
    There are umpteen situations where PPC cones as a cheaper choice and better choice for a businessman.
    Especially for startups measuring their chances in the market PPC is instant favorite.
    Start ups today are coming up with concepts that does not have a market. They have to create a market. So SEO fails yet again in that case.
    PPC is gaining ... Gaining big. Also remember PPC works on FB and Twitter while SEO does not.

    Comments on this post

    • KernelPanic agrees : Excellent points
    • Doodled agrees
    • bryanbloom agrees : Right on!
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    Things are always changing and are dynamic, that is actually good for our business - serving our clients. Google indeed is a for profit business so if they could be all ads, that would be what shareholders want. However that will never happen. Users (searchers) sometimes don't trust or want the ads, so there will be limitations to what Google can do with ads, they will notice that their net profit per search term drops and they will reduce ads on that particular term. It will be self-correcting over time, or at least they will attempt to do that.
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  23. Digital Marketing
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    Originally Posted by NewDelhiSEO
    I just saw 5 ads on the first page above the fold.
    i have heard of this but have never seen it. If you see it again would you please post a pic?
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    Originally Posted by KernelPanic
    Larry Kim thinks so: Value of a #1 Google Ranking Down 37% in Two Years? | WordStream

    Paid search is stealing SEO's business. The value of a #1 organic rank is going down because it's not a level playing field.
    Absolutey you're right.
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  27. the mango demon
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    Originally Posted by KernelPanic
    i have heard of this but have never seen it. If you see it again would you please post a pic?
    I wish I had taken a screenshot then. I will do it surely if I catch it again. May be there are testing it or something but I am sure I counted 5.
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    Originally Posted by KernelPanic
    I have heard of this but have never seen it. If you see it again would you please post a pic?
    I searched "air conditioning repair las vegas" and I found 4 ads only u can look the same at but in the first impression I find 4
    PPC listing and one organic listing, even these are local terms, that is reason I believe that "Paid Search Ads taking away our SEO Business?"
    Last edited by Prof.stan; Apr 30th, 2017 at 09:31 PM.
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