The site I'm working on has a couple of landing pages. Until recently both ranked equally for their respective keywords.
Then all of a sudden, Google decided that landing page 1 would be better suited ranking keywords targeted on landing page 2. Of course this isn't as optimised, so all the keywords now rank in the 100's instead of 10's (what was that Google? Quality you say?).
I've read several posts on how to address and am working on a few things but these are going to take time. Another option would be to 301 redirect page 2 to page 1 - there are plenty of links already and it could potentially boost page 1 rankings. I'm fully aware that page 1 will continue to rank poorly for the non relevant keywords but more concerned as to what Google might think of this "superpage".
Thoughts and ideas appreciated.