Thread: Organic CTR?

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    Organic CTR?


    I've been looking at the search analytics report in google search console and I have been looking at my organic CTRs. I rank number one for a lot of keywords, getting about a 4% CTR. Does that sound about right or is it low?

    We have been number one for that keyword for quite a long time so I'm assuming that it is ok. If it was too low it would probably drop from position one wouldn't it?
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    Good for you for digging into your analytics so deeply Pinder! Organic CTR will continue to fall as Google continues to push bigger ads and its products above the fold. You should continue to optimize this important element of SEO though, try changing your description by adding a UVP or incentive and see if it improves.
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    4% is pretty darn good, especially depending on how many impressions you're getting. I get 1.5M impressions, and my CTR is 1.75%.
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    That's great man!

    I would also suggest taking a look at which key phrases people are searching to find your website. And if you aren't already optimized for them it would be an easy way to rank quickly for these keywords.

    Google webmaster tools is your friend it's the straight dope too because it comes direct from Google.
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    Hi Pinder325,
    CTR is an incredibly variable metric and G. now hides so much search data as to make it of marginal value.

    If you are implementing effective SEO, most search queries will not be shown in Analytics.

    Depending on your business, the most valuable metrics could well be below the level where G reports anything.

    Remember that Analytics is a program to help G sell more Adwords. It is a very poor resource for SEO and you need to be aware of its inherent limitations when translating from Adwords to SEO interpretation.

    I find the Analytics generic search landing page report to usually be a far more useful metric.

    For the type of clients I worked with, SEO was usually about acquiring new clients. That meant very specific targeting to a small number of people. CTR is an advertising metric for Adwords. I don't see it offering much help for generic searchers.
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    Originally Posted by JohnAimit
    For the type of clients I worked with, SEO was usually about acquiring new clients. That meant very specific targeting to a small number of people. CTR is an advertising metric for Adwords. I don't see it offering much help for generic searchers.
    Bad advice. If you work to improve your CTR you will get more people to your website. Period. Ignoring this vital metric while quoting the last belch from a social justice minded google executive is where the wasted time lies.

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