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Jan 22nd, 2013, 12:19 PM
Optimisation techniques for Escort Agency! Any Help?
So here comes the hard part of working with SEO....
I've been doing SEO for a quite long time now and as far as I concern, it has been working and that's why I can tell people I'm a SEO Manager!
It was all good until 3/4 months ago when I got this client that wanted me to do SEO for his Escort Agency. I've analysed his website and came across some structure error, poor linking and so on... I've started by reformulating his website, re-structuring his urls, keeping good pages and throwing alway the poor content ones, requested some website owners to remove links to that website and so on....
All good and sorted, but when it came to do the off-page optimisation it became a nightmare!
It's pretty easy to get links for a clothing website or any other (not "obscure") kind of websites, but no serious and authority websites would link to an escort agency;
It's also very easy to create something funny and nice and post it on a page of your website to get people sharing and liking on facebook, but again very hard to get people to share and like things posted by an escort agency...
You can't really advertise on escorts directories and use keywords on the ad because godfather google would penalize you....
I really don't know what to do anymore, so I will list some questions and if guys SEO experts could help me out, I would be so grateful!!!
How can I get people linking to the website without paying for it?
How can I get good authority links to this kind of website?
How can I advertise on paid directories without being penalised by google?
How can i get shares and likes on social network websites?
- The website has about 3000 pages, been online since 2010, have at least 3 lengthy articles posted a day!
Please guys help me out with this case that is making me loose my nights of sleep...
If you guys need the website address and the targeted keyword I can PM you (I dont know if the forum allows me to post it here)
Thank You so much for the help in advance....
Jan 22nd, 2013, 05:46 PM
Focus on the assets of the company and not your ability to develop links as you will only develop unnatural (or inorganic) links... even for a clothing site.
Escort implies "attractive people"... and that usually also implies "people with a spontaneous personality"... so use that.
Getting each escort to author their own blog (on the domain pen names to protect their privacy) is a great place to start. A personal blog doesn't need to focus on "keywordy details" it just need to be "of informational interest to others" to attract natural links.
Early on you may need to develop a few links to get these blogs going but if the authors are genuinely writing it will pay dividends. If they can't get their escort to do anything... hiring ghost authors is a requirement.
After that - it's all about internal navigational filtering (anchor text) from the blog(S) to the commercial pages you are attempting to rank.
Use the copyright statement at the bottom of each blog to target a singular word:
- Alice's blog... target escort to the homepage.
- Jane's blog... target services to the homepage
- Debbie's blog... target London to the homepage
- Anne's blog... target another partial match word to the homepage
- Jennifer's blog... target another partial match word to the homepage
- etc., etc., etc.
Copyright 2013 The Diary of Alice @ Happy Escort Services. All Rights Reserved.
Copyright 2013 The Diary of Jane @ Happy Escort Services. All Rights Reserved.
Copyright 2013 The Diary of Debbie @ Happy Escort Services in London. All Rights Reserved.
In context this style is similar to the old school of doorway pages with a huge difference... the blog content is genuinely develop so you stay within search engine TOS and guidelines... you are merely providing navigation value back the the homepage that aids order ranks for the domain which is exactly how you deliver results.
The homepage isn't the only page that need ranking value and that is where you can add advertising banners in posts and you can include a keyword rich link anchor (using css) of a alt="keyword phrase here" in the image link and this... on a different domain is paid advertisements (or paid links) which requires the rel="nofollow" but not within your own domain.
There is more to all of this but if you can't figure any of it out on your own you shouldn't be an SEO Practitioner IMHO.
Feb 14th, 2013, 09:44 PM
Building up your site with this kind of content will take time, so you may not pick up a normal authority link out of the gate.
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