1. No Profile Picture
    Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Jun 2011
    Rep Power

    Optimal approach to ranking for this keyword?

    Hi i want to rank for the keyword "white sandals" on Google Australia.

    Currently, the top 5 ranking pages are not optimised and specific to white sandals.

    See screenshot:

    To rank for this keyword, would you create a page dedicated to white sandals even though it looks like it doesn't matter and you could rank the broader sandals page (not colour specific).

    Any recommendations?

  2. #2
  3. SEO Since 97
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Mar 2011
    Rep Power
    A page wouldn't hurt, if you don't have one already, if I were to create a new page I would put good content about white sandals name the page white sandals and hav internal links the new page using white sandals as the anchor text.
  4. #3
  5. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    May 2017
    Rep Power
    In my searching on domain google.com.au I can see on the first SERP websites focusing on "sandals" but also on "white sandals". Probably it depends on my location.
    But anyway, I see on the first few SERPs, there are many of more relevant pages linking to "white sandals". So there is also a big competition on this keywords.

    It is always a good idea to have a page with the specific searched keywords. If you have page named White sandals with optimized meta tags, content and internal links, you have a great chance to rank higher if users are searching for the "white sandals". And in the opposite, if you don’t have the page White sandals (or any other color), but only Sandals, you have much lower chance to rank for the "white sandals"(or any other color) in the SERPs. Those website in your images, I suppose they have a high page and domain rank with lots of backlinks, that’s why Google probably prefer them more.
  6. #4
  7. Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    May 2017
    Rep Power
    Not sure what size budget you have or how much time you spend on SEO, but if you're struggling to crack the first page go for longtail variations.

    "womens white sandals", "brand name white sandals", "size x white sandals", "formal white sandals" etc.

    The more specific the term the better the chance of getting a transaction too.
    Last edited by IvanDrago; Jul 12th, 2017 at 07:26 AM.

Similar Threads

  1. Which of these domains is optimal for my keyword strategy?
    By jbradshaw77 in forum New User SEO Questions and Answers
    Replies: 3
    Last Post: Apr 7th, 2017, 01:31 AM
  2. Keyword in URL, a different approach: better or worse ?
    By avantis in forum Google Optimization
    Replies: 15
    Last Post: Jul 16th, 2010, 01:30 AM
  3. Optimal keyword density for Google
    By BJC in forum Google Optimization
    Replies: 7
    Last Post: May 1st, 2007, 03:52 PM
  4. Optimal keyword density
    By hdpt00 in forum Google Optimization
    Replies: 3
    Last Post: Aug 7th, 2004, 11:37 PM
  5. Optimal page Keyword Density -> 15%?
    By pcotton1 in forum Google Optimization
    Replies: 2
    Last Post: Aug 11th, 2003, 04:26 PM

IMN logo majestic logo threadwatch logo seochat tools logo