Onsite and Offsite SEO - which is more important?

[notprovided]

OK so the SEO landscape is changing - any thoughts on whether onsite or offsite SEO is now more important. Is the trend shifting? If so in what direction?

In percentage terms, how much time/resources should you put in to each? Can you do one without the other?

Interested in seeing what everyone's views are on this...

[Sabrina Clough]

Both are equally important as well as just not as a seo prospective but also as a user prospective so don't do any stuffing activities in on page optimization as well as need to work strongly on off page optimization.

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[jeffhardy12]

i think both are very important coz search engine reads the tag and html which we can fix in onpage and and we can make good backlink which we can get with the off page techniques. so in my point of view both are very important.

[thegodfather]

It's not a question of which is more important.

Without one, the other won't perform to its potential. Both should work in harmony. What if you just did link building and didn't bother doing any on-site optimisation. You may well achieve high rankings after a while, but who would click on your listing if your site has no relevance to their query? Similarly, if a visitor does click your listing, the chances of an eventual conversion are low.

[thegodfather]

For the complete SEO you have to do On page and Off page both to gather but now a days Off page SEO is much powerful, Google gives attention to Off page SEO more, Today Ratio says that google check 70% Off page work and 30% On page work

Where on earth did you get that figure from? I'd like to see your source for that before you make statements that could lead new practitioners astray before they even start!

[hairextension]

beacuse onpage make our site friendly and offpage increase the traffic on the site so the both are better but mostly off page ius beter to do work


thanks and regards

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[ClickyB]

OK so the SEO landscape is changing - any thoughts on whether onsite or offsite SEO is now more important. Is the trend shifting? If so in what direction?

In percentage terms, how much time/resources should you put in to each? Can you do one without the other?

Interested in seeing what everyone's views are on this...

Obviously both are important...
You can't put a precentage on either but in general, your onpage optimization is done when the site is built, or content is added.

Off-site stuff can/should be done continuously.