#1
  1. SeoRaptor
    SEO Chat Adventurer (500 - 999 posts)

    Join Date
    Mar 2016
    Location
    France, Saint-Etienne
    Posts
    994
    Rep Power
    1703

    Post Off-Page SEO in 2016 - Quick intro


    One of the basis of SEO has always been links or hypertext links. Linking is still a great deal in modern SEO but today linking is more tricky than it used to be. While years ago everything was about links, and everybody had a tendency to spam links everywhere, today these techniques tend to get you penalised and make you loose ranks and visibility in SERPs.
    This is not a guide on what you should be doing, when building links you need to be particularly careful, Always keep that in mind.

    What is a hypertext link and how is it composed
    A hypertext link comonly known as a link is a protocole that allows a user to click to access another content. I will quickly explain the difference between inbound and outbound links, this post will take a deeper look at inbound links.

    Factors affecting a link
    • The domain age and PR
    • The anchor text
    • The link rel attribute
    • The page content


    Here is an exemple of a link code:
    Code:
    <a href="http://www.exemple.com/exemple-page" title="the title of your link">your anchor text</a>*
    You can also add rel= value such as "follow" or "nofollow" as well as target values such as target="_blank" to open the link in a new tab. this exemple show a link embedding text but you can also use a link on an image.

    Inbound links versus outbound links.
    The difference is very simple, inbound links (also called backlinks) are links pointing to your site while outbound links (also called external links) are links pointing from your webpage to another website.

    Natural links also called earned links.
    Earning links is not something easy, it takes time and energy, but everyone can achieve this. If you create unique, interesting and well written content (this can be text, images also called infographics or videos) webmasters will want to share it and link to it from there website so their users will have access to this info. You will find lots of exemple on this forum when contributors share an external url giving a particular answer to a question. Why we do this*? First of all because it's quicker than rewritting the answer, secondly because the author desserve some visibility.
    These naturals links will bring you juice and trafic allowing you to gain in visibility on SERPs as well as earn new leads. Natural links have a great advantage over submitted links because the anchor text will vary from one blog post to another.

    Links exchange and partnerships.
    Still an SEO technique, but you need to be carefull about it. Sometime ago SEO just had to do bilateral link exchange to see the website rise in rankings, but Google started to penalise this behaviour and link exchange is now against Google guidelines, but in modern SEO there is a way to still do link exchanges while not breaking Google guidelines.

    One way to temporarly avoid penalty is called triangulation but this needs 3 sites at minimum. Using several websites makes it harder for Google to find a link scheme and penalise you for inbound links manipulation also called link exchange but in the end there are great chances that you will get caught, penalized, and even see your website de-indexed.

    Here is a quick exemple.
    Site A links to Site B, Site B links to Site C and Site C links to Site A

    Comments links and spam
    Spamming blog post comments to obtain a backlink as been widely spreed in the past, today lot's of Expert will advise you not to use post comments to obtain backlinks but the question is a bit more tricky than that. Using comment forms to obtain a link can be a good thing if you put much care in choosing correctly the posts on which you comment.

    If an article talks about red shoes and your website offers a lot of information about red shoes, then semantic of the post matches the semantic of your content and you are safe. The other important thing is to look at the domain hosting the content, is it old, does it have trafic, does is respect Google Guidelines, etc.... If the page you wish to comment on matches these criterias then go ahead and post a comment (when I say post a comment I mean a comment, not only a link to your page). One last thing about comments, regards link over-optimisation. Do not optimise your anchors for specific keywords or (if you want to do so at your own risk) at least don't be stupid enough not to rotate your keyword expression otherwise you take the risk of been penalised.

    I would recommend you NOT to use any automated program to submit comments as things can quickly get out of hand and you will loose more time asking for links removal or disavowing them.

    Buying links
    Buying links as always been against Google guidelines, but when done correctly it still used by some in 2016 (Be really carefull with this). A lot of websites (Rocketlinks, Djokoo and others) offer sponsored articles backlinks. They match offer and demand by acting as a mediator between the demand (in this case you, person looking for backlinks) and the offer (generally bloggers, newspapers, specialised bloggers, etc...) As long as the transaction remains secret you should be good to go, the only problem that might occur is if Google can prove that the link was part of a transaction. So if you are going to use this technique do not abuse it and stay quiet about it.

    Expired domains redirection
    Purchasing Expired domains as always been used by SEO to pass juice and traffic to websites. I've never used this technique for any client website, but from what I can read online, some SEOs did obtain results and are still obtaining results this way. But with Google cutting down the access to PR, it's going to be hard to find domain that will provide a strong juice.

    Buying an expired domain opens two possibilities, firstly a sitewid 301 redirection to your domain, secondly the opportunity to recreate the old website and point links to your main website pages

    If I were to use expired domains, I think I would go for the second option, even if recreating a website takes time, I deeply think that this would be the best option.

    Directories
    Many say that directories should be avoided, but in facts directory links still work pretty well but as always you need to choose them wisely do not spam directories this will hurt you site in the medium term, first select the specialised directories, industrial, e-commerce, craftmans, etc then choose some local directories for your local SEO, last but not least submit your website to the main online directories such as DMOZ. When submitting to directories be sure to publish unique content, this is a long work so here is another reason to select the directories wisely.

    Other infos:
    There are others factors affecting rankings, like on page SEO factors see related posts. I'll create other threads regarding UX and accessibility as well as robots.txt and .htaccess soon.

    Related posts:
    On-Page SEO in 2016 - What you need to know

    As always hope this helped.

    Comments on this post

    • KernelPanic : wow, that's bad advice
    Last edited by Pierre Benneton; Apr 27th, 2016 at 09:25 AM. Reason: introduction modification bold added and notification to be careful
    Owner of Bennetonable - "My opinions are my own - Feel free to disagree & think above the fold."
    Need a quick analysis > Free SEO grader Beta
  2. #2
  3. Digital Marketing
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Aug 2008
    Location
    Florida
    Posts
    7,273
    Rep Power
    4859
    The advice offered by the gentleman above will get your site deep in the weeds with Google. Do not use keywords in your anchor, do not buy links, do not spam blogs and be very careful about directory links. What can you do? Create AWESOME content that the world likes so much they want to share it with their visitors.
  4. #3
  5. SeoRaptor
    SEO Chat Adventurer (500 - 999 posts)

    Join Date
    Mar 2016
    Location
    France, Saint-Etienne
    Posts
    994
    Rep Power
    1703
    I'm sry Kernel but you must have read the thread very quickly...

    I do not say to abuse keywords in anchor text,
    I do not say to buy links, i don't do it myself, I just said that some do and have results, that's a fact, when you pay for a press article, you buy a link.
    I did not say to spam blog comments, I said to be careful with it but commenting can be a good thing when it's constructive and related to the subject
    And I said to be very selective with directory links.

    I also said that content was king in my on page seo thread link at the end of the text.

    I'm sorry if this was not clear in the way i expressed it. By the way thx for the gentleman it's always nice

    Comments on this post

    • KernelPanic : you should stop defending yourself, you're just digging deeper
  6. #4
  7. Digital Marketing
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Aug 2008
    Location
    Florida
    Posts
    7,273
    Rep Power
    4859
    lol ok I'll play your silly game:
    You said buying links "still works in 2016" and offered advice on how to get away with it.
    You said "Using comment forms to obtain a link can be a good thing"
    You said "directory links still work pretty well"

    But I did take your advice and read your nonsense more carefully and when I did I noticed your advice on link exchanges. it's just bad advice, it was bad advice 5 years ago FFS and it's deadly today.
    Last edited by KernelPanic; Apr 26th, 2016 at 12:50 PM.
  8. #5
  9. SeoRaptor
    SEO Chat Adventurer (500 - 999 posts)

    Join Date
    Mar 2016
    Location
    France, Saint-Etienne
    Posts
    994
    Rep Power
    1703
    I'm not trying to play a silly game... Off-page seo factors and linking is a hard topic but I still think I worths talking about it and not saying just don't build links. I'm trying to be constructive, not to trick people into bad advices.
    You said buying links "still works in 2016" and offered advice on how to get away with it
    True, I did but i also started the paragraph by "Buying links as always been against Google guidelines".
    Let's develop this point first. When you buy an article on a physical newspaper as part of a marketing campaign most of the time the same article will appear on the media website with one or more links. when you offer product to a tester for a written review or a video review, these reviews generally come with a link ( take the exemple of gaming computers), this time you indirectly gave money (you offered a valuable product) so we can say to a certain extend that you bought a link.
    Now the question is do brands that use these techniques still rank I need to say yes because they do it in an indirect way. I don't think that saying so is untrue.
    You said "Using comment forms to obtain a link can be a good thing"
    I did, but you selected only a part of the text. I also said "post a comment not just a link and do not over optimise your anchors for specific keywords or at least don't be stupid enough not to rotate your keyword expression otherwise you take the risk of been penalised". As a user i do read comments on interesting posts and i do appreciate when people give a link to an article that develops the subject more in depth or gives another point of view. May be I should have said do not optimise and have cancelled the rotate text part.
    You said "directory links still work pretty well"
    I did and I sign, good quality and specialised directories are good, I said good quality specialised and local. If your townhall has a directory of all the businesses or associations in town I do think you need to there, If a company directory in your business niche is considered as the most relevant (especially for B2B) I think you need to be there. I do think that being listed on DMOZ is a good thing even if lots of people think it doesn't matter, and I did notice changes in rankings especially local ranking after some (I said some not tens or undreads) directory submission.

    But I did take your advice and read your nonsense more carefully and when I did I noticed your advice on link exchanges. it's just bad advice, it was bad advice 5 years ago FFS and it's deadly today.
    I do think link exchange is a bad thing, and I did state "link exchange is now against Google guidelines". May be I should have stopped there. I agree with you on this point.

    By the way I don't know what FFS means but I pretty sure I don't need to to understand your point.

    This thread has never been about how to get backlinks or a guide on what to do in the introduction I said "today these techniques tend to get you penalised and make you loose ranks and visibility in SERPs."
    Last edited by Pierre Benneton; Apr 26th, 2016 at 01:06 PM.
  10. #6
  11. Digital Marketing
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Aug 2008
    Location
    Florida
    Posts
    7,273
    Rep Power
    4859
    Yeah I get that, point well taken. However please understand when you say something "works" people will do it to death.

    Comments on this post

    • Pierre Benneton agrees : I've caution in mind all the time when I read something, but most people don't, I wanted this thread to be informative now i'm asking myself if asking a moderator to totally remove it...
  12. #7
  13. Digital Marketing
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Aug 2008
    Location
    Florida
    Posts
    7,273
    Rep Power
    4859
    Pierre, I don't think a week goes by when I don't hear a story of someone losing their business, their house, their life savings because of a Google Penalty. Business owners get duped by "expert" SEO people who tell them they can get them more business. This is why I am tough on advice that could get websites in trouble. Now, if you provide a disclaimer that says "Please Note: These tactics will bring you website traffic for at least a little while, you can make money throughout the period that you are scamming Google but eventually it will go away and it's a real bitch to get it back" Then I am ok with it.

    Comments on this post

    • Prof.stan agrees : Valid points
  14. #8
  15. Entrepreneur
    SEO Chat Scholar (3000 - 3499 posts)

    Join Date
    Oct 2007
    Location
    New Delhi India
    Posts
    3,295
    Rep Power
    1023
    Rather than doing the above mentioned activities, you should hire good content writers who can develop the content as per your targeted niches.
    You do your business I do mine because you are you and I am I If we meet it is nice.
  16. #9
  17. Contributing User
    SEO Chat Adventurer (500 - 999 posts)

    Join Date
    Apr 2011
    Posts
    961
    Rep Power
    1550
    I think there is a middle line here:

    "Create AWESOME content" - yes but even awesome content sometimes needs to be promoted to get it rolling so it needs content marketing. The Jell-O cookbook of 1904 was "awesome content" but not until an army of paid salesmen had delivered it door to door so did Jel-O pay for their link in Wikipedia???

    Buying Links - a great deal of what is done in the real world is essentially buying links. I provide a guest post with a link, that saves the webmaster time and/or money producing their own content ... so I bought it. I give a product to someone to review it - a benefit in kind... so purchased. Free theatre tickets to journalists does not get you a Google penalty. I never felt Google was talking about this but once they said "No paid links" they couldn't back pedal even though (in my opinion) they were talking about your 17,000 links for $50.

    Blog commenting - this can be very, very effective if you show that you know what you are talking about and therefore the link offers value to the reader. But I term it indirect SEO as the links are generally 'no follow'. Such links bring in highly targeted traffic - some of whom may create follow links from their own sites/blogs. They can also help establish your profile expertise on DisQus or Intense Debate so not to be sniffed at.

    Directory Links - as per blog commenting these can bring in a bundle of traffic for directories that people use - especially local shops and services.I even use PPC services on some of these for my clients as it is a better ROI than Adwords

    Link Exchanges - are indirect SEO. In themselves they do not count but they can bring in great traffic and business. PayPal recommends X-Cart, X-Cart recommends PayPal - all backs scratched!

    The tone of Pierre's article was a bit "this is dodgy but it works if you are careful and don't get caught" whereas I think much of what he said did not need that disclaimer. I would have simplified some things like Link Wheels to "just don't" ;)

    KernalPanic is also spot in some ways - you say "Blog commenting is OK" and the spam gates open but you can't save an idiot. If someone asks "Is blog commenting OK" and you say "If done in a certain way" and all they hear is "Yes" then you can't help them in the same way as someone who eats carrots, and carrots only, because "carrots are good for you" and dies of malnutrition 6 weeks later!!!!

    Comments on this post

    • Prof.stan agrees : That should first post of this thread

Similar Threads

  1. On-Page SEO in 2016 - What you need to know
    By Pierre Benneton in forum Search Engine Optimization
    Replies: 4
    Last Post: May 5th, 2016, 05:01 PM
  2. News article intro showing on every web page - bad for onsite SEO?
    By mental_cube in forum SEO Help (General Chat)
    Replies: 0
    Last Post: Jan 2nd, 2010, 02:48 PM
  3. Adding Intro page, moving home page content - PROBLEMS?
    By enterf1 in forum Google Optimization
    Replies: 4
    Last Post: Oct 11th, 2009, 06:42 AM
  4. Patch up to intro page for optimisation -What if?
    By Katie in forum Google Optimization
    Replies: 1
    Last Post: Aug 19th, 2008, 08:37 AM
  5. First index page is flash intro, with a link.. Bad?
    By newseoman in forum Google Optimization
    Replies: 4
    Last Post: Dec 1st, 2007, 11:15 AM

IMN logo majestic logo threadwatch logo seochat tools logo