I've built a CMS for my company, and the marketing agency (who claims to know SEO but didn't have any clue what Panda was :-/). The title for each page is using the tag used by the navigation engine, which is very short and concise, so the about page, has the title of 'About us'. The trouble however, is that the marketing agency is setting the main header for each page, and I assumed they were going to be doing some sort of traditional header, but instead they are trying to be clever and using long abstract sentences.
For example on a research page titled 'Eddy Current', they are using the header 'It makes the BLAH BLAH PRODUCT
the world favorite in BLAH.'
Am I better off moving all the headers down 1 hierarchy, so that this header will be an H2, and setting an invisible H1 with the page title? Any thoughts would be greatly appreciated.