White or Black Hat?
Welcome to SEOChat, a community dedicated to helping beginners and professionals alike in improving their Search Engine Optimization knowledge. Sign up today to gain access to the combined insight of tens of thousands of members.
White or Black Hat?
Probably blackhat and you could run into legal issues if I understand correctly.
www.V2INTERACTIVE.net - SEO Web Design | On-Page SEO | SEO Audits & Reports | Link Building
BASED IN ATLANTA, GA. Contact: Skype/Phone/Email (Discounted rates available for SEOChat members only - email email@example.com)
Please EMAIL me at the above address and do not send Private Messages. I rarely check them and your message will be lost.
Agree on the legal issues as pointed out by Josh.
But, isn't this just a variation of content curation?
I disagree that it's necessarily "black-hat," in the ethical sense. It certainly does not seem "black-hat" to me from the SEO point of view. I am fascinated by the concept of newsjacking and, from the way it's described, I can think of plenty of legitimate and indeed ethical uses of this tactic.
See this for relevant info:
Newsjacking: Real-Time Linkbaiting
I agree with Phillip here.
I think ultimately this boils down to what's the unique value in the content you're going to offer. If there's a developing news story and it happens to involve something a site owner/webmaster is particularly knowledgeable about, then filling a content void in a timely manner genuinely offers something of value to other sites. In those cases, a link back to the site is a well-deserved reward.
However, if the content pushed out is low-quality, factually inaccurate or the webmaster knows little about the topic, then it's pretty clear it's being done solely for the links and its spammy. I think it's going to be real time-consuming to be monitoring the news 24-7 just to find topics to generate low quality content about, so it doesn't seem like something you could scale out that much, even if you wanted to.
But if a breaking news-story is in your niche and content wheel-house, I think the timing is a moot point. Every topic has a certain "peak" demand for info on it and lifecycles for topics vary. When you publish your content doesn't seem to me to be an ethical issue - the accuracy and quality of the content does, however.
Become Part of This ConversationJoin NowFor Free!