Should I bother with optimising a front page of a website?
You have a front page with links and keywords
This does a good job and gets you ranked on the first page (for arguments sake, let's assume this is true)
But, you need to change the front page - since you want your audience to keep coming back
So once you change, all of this good work done on the front page is lost???
Should the rule be: don't get links to the front page or even have content there!?
Or am I missing something (because I'm a newbie!)?