New to the forums and SEO and I have a few questions.
I've recently launched my business on line, I've spent some money and a fair amount of my time getting the website up and running and now need to focus my attention on SEO.
I have currently read 3 books on SEO, the reason I have read 3 book is the second one I read completely contradicted the first but number 3 seems to make some sense.
From what I understand a lot of SEO is to do with backlinks and more importantly backlinks from "authority websites", how on earth do I find out what an authority website is for my busineess? Does that mean a link form a site that is specific to what I do or is it just a link from a site with a higher page rank than mine?
I've looked at my completion and most of them seem to have backlinks from directory listing websites, the number one competition on google for me has something like 15000 backlinks and from what I can tell most of them are from directory websites, from what I understand google should penalise this sort of thing but that doesn't seem to be the case, could someone clarify that for me?
Should I be building backlinks myself or should I be using software to help me with this and if so what software is a good recommendation.
I hope that all makes sense?