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#1
December 22nd, 2004, 09:51 PM
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My first proposal...
Hi There.
The last few months I've been learning a lot here and I also had the chance to apply (successfully) that knowledge. Before I'll continue with my post I would like to thank you for your time and patience ;) Now, I think that I'm ready to "sell" my service and I would like to ask you a few general questions. 1. assuming the customer approve my offer. How can I assure that he'll see results even though I can't really promise to be first in each one of the search engines (that's what he's looking for - like everyone else...). 2. I believe that I'll charge a certain set up fee and another amount for each month. Set up fee will include: Key Words Research, Meta Tags, Title Tags, Breadcrumbs, Site Map, 404 page, applying to directories and search engines, CSS based code, robots and the rest of the HTML techniques. Is that enough for a setup? I missed something? 3. The monthly fee will go for: Sending the website to more directories BUT here's my problem... I'm not sure I can think of something else I can do on a monthly base. What else can I do besides adding the site to directories? That's what the big companies do? 4. Is OK to tell the customer what he's getting in term of getting with him to the smallest details? 5. The monthly work is the same for each search engine (I'm talking about yahoo, MSN, google and aol)? 6. Do you think the price should be different if the customer would like to get SEO for all the search engines I mentioned above then just one or two? 7. And of course, what should I charge? I'm a beginner BUT I already accomplished 2 TOP ranking google results (only google though). Thank you so much for your time & help (That thread can be very interesting). Best Regards
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#2
December 23rd, 2004, 01:35 AM
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First no one can truly answer this but you. While the general jest of SEO is fairly easy to understand 'in theory' - the practical application is a bit more complex and problematic because all websites are unique and the history of a website - can have you spinning in a circle (or the client).
A short example story: About a year ago had a client that 'no matter what we did' there was something interfering with the development of his website. Repeatedly the client complained... Come to find out 'it was him'. Whatever we did on his website - he copied to his other websites - a bunch of 100% duplciates. His thought process was - he would pay to make '1' site successful and he would simply replicate that success and have a chain of successful stores.. "never" assume you know the history of a website or the motives of the client. _______________ As part of your service pack include fees (a budget) for third party links (PPI and even some text link broker fees) You should not make this optional - it should be mandated. While an SEO is directly accountable for 'on-page' optimization and possibly link development - free directory inclusions and reciprocal link exchanges is an enormous ongoing task that requires huge investment on time - to make a dent in ranked results. PPI style links tend to be far more beneficial - unfortunately someone needs to pay for them. Best to request an additional budget for this and consistently use it monthly. The other side - invest in content -- they must write something of value weekly and add to their website. Strategy successes are 100% 'unpredictable' unless you invest in acquiring links and acquiring new content... a SEO service that relies solely on page optimization, and limited link development will have a failure rate higher than a success rate - and one reason there is so much 'I got had by this SEO'.
__________________
We are what we repeatedly do… excellence, then, is not an act, but a habit. — Aristotle Last edited by fathom : December 23rd, 2004 at 01:38 AM.
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