I'm working on the content part of my website and my site is a Review Site for the Financial Markets and Trading industry. The Industry is highly competitive and its global presence make SEO even more difficult. To be honest I came across the term "SEO Difficulty" on another forum which was talking about stiff competitors. I'm getting Keywords which has more than millions search results on Keyword tools. When I compared my competitors websites I can see the top 10 of them have so much of content on their homepage and subsequent pages, there is a difference of 2 to 3 years of difference between me and my competitors as far as domain age is concerned.
My SEO guy who is trying to analyse and help me out with techniques told me that Content is the "King of SEO", just a phrase I suppose but he also gave me pointers to work on like On page Optimisation, Off Page and much more.
My question are
1. When you know you are going to put your foot in to a highly competitive market what should I do different and how?
2. How do I target the entire world under one .com domain should I open .eu , .uk and so on but I don't see my competitors do that? or I'm unaware
3. Should I load my home page with content, external links, internal links, related links and so on?
4. Google adwords is freakishly expensive for the target keywords for what investment I have, so that will not be possible any other suggestions?
If any of you are in such competitive industries and have seen success kindly share some ideas and inputs, will be very helpful
Many Thanks in advance to all