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    Meta Desc. for Product Pages


    Hey guys,

    So I have my first ecommerce client, and none of their product pages have a meta description....we're talking almost 1K pages. That's a lot of descriptions to write! However, they have done a good job of writing product descriptions on the page. Anyone have see any issue with using the first few lines of the product description for the Meta? Or should I bite the bullet and try to get 1K unique / optimized meta descriptions written? What would you do?
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    Google will use the content for the description, are you ready for such a job. This is something you should know if your taking on clients.
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    If your product descriptions are unique, well written and relevant, test removing the description tag from the pages and allow Google to create your snippet
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    In similar scenario I've developed a heuristics to create meta description for product pages by taking few elements from the Database. I've developed such heuristics for a clothing website with too many products by placing requirement to technology team to pick price, brand, fabric, color and other important to get a decent CTR.
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    Letting Google create the snippet is what I was thinking for most of the product pages. I'll also take a look at some of the best & worst sellers and to determine if adding a Meta Desc w/ better CTAs would help. Thanks for all the feedback!
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    It is easy to set meta tags for a few pages, like online newspapers or blogs. Articles are hand-written, so writing one or two extra sentences for the meta description doesn’t take the author so much time.


    But let’s have a look at the best option for those sites with hundreds, thousands or more URLs, like huge online stores with product aggregators.
    For the home page and every important landing page, it’s important to use a unique description. For the category and product pages, you can use a programmatically generated description.


    Example of a programmatically generated description
    “Branded sandals from leading dealers for the prices that please. At ZOOT we have blue, pink, pink shoes from Refresh, Rascal and others.”
    “Branded boots from leading dealers for the prices that please. At ZOOT we have blue, beige, camel boots from Blowfish, Rocket Dog and others.”
    In examples above, category pages selling fashion include automatic and repeated information.


    Why is it enough to generate a description programmatically for product pages?
    Some product pages are important because they are displayed in SERPs and they can generate new leads. In here, write a unique and juicy meta description to increase the click-through-rate.


    However, in large online shops, you can have thousands of products, which are not interesting for SEO. It’s very common within big websites to automatically generate meta descriptions because it’s not possible to write everything manually, and setting it up is quickly done. After all, these pages can be shown between SERP’s results, when users are searching long-tail and specific keywords, often in combination with your brand.
    It is also better than no meta description because your snippet will be shown when somebody shares your page on social media.

    In the meta tag descriptions on the category pages, you can adjust the information for the category, colours, brands, the most selling brands, performance, prices and more. Web developers should know how to deal with more difficult entries.

    Look at other meta description examples:
    “Branded tops from leading sellers for the prices that please. At ZOOT we have black, white, green tops from AX Paris, Tally Weilj and others.”
    “Branded shirts from leading sellers for the price that please. At ZOOT we have green, white, blue shirts from AX Paris, Desigual and others.”


    In the meta tag descriptions on the product pages, you can adjust the title of the unique product, brand and more. It works as well on the category pages.
    Black top with lace TALLY WEIJL for every occasion. Fast and free shipping.
    Cream shirt with short sleeves BUSHMAN Tees for every occasion. Fast and free shipping.
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    Google consider unique content. the content should be unique so that you rank better

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