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    Question Marketing Strategy and a Marketing Plan


    What's the difference between a marketing strategy and a marketing plan?
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    Originally Posted by chrislittle09
    What's the difference between a marketing strategy and a marketing plan?
    In a very general sense the stratergy is the broad outline of how you intend to capture your market the plan is the specific step by step approach. ie the stratergy may be to target the 15 to 22 year old female market segment via social media sites. The plan would be exactly what you need to do to bring the stratergy to fruition. 1) Join facebook, 2) get friends to join facebook 3) Develop content that others on social networking sites would like to link to/use etc..

    Hope that helps.....
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    I agree with the former but to be more specific I would add:

    First you must the objective. The strategy will define how you will reach this objective, in general and over head means needed to be taken action upon (i.e. how you're supposed become the no. 1 leader in a specific business sector).

    As for the objective itself, it should always be measurable. If not - redefine it.

    As for the strategy set is must must be fully implemented throughout your organization and every action aligned with it or it will be worth zero.

    The marketing plan will define the actions you need to take on in order to fulfill the strategy.

    I hope it makes a bit clearer.

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