Hi, let me try to explain in more detail, and hopefully you can give me ideas or suggestions of what happened.
We have been offering "carpentry" services for over 20 years. We created a website 7 years ago that was just sitting there for the most part.
Now, we started offering full home-improvement services, and we created a new website 3 months ago. This new website started ranking well the first 5 weeks for home-improvement related keywords.
After 5 weeks we decided to do a 301 Redirect of our old "carpentry" website. When we did this, it started working accordingly, bringing in branded & carpentry related traffic.... BUT we started loosing traffic to the original intent of home-improvement keywords.
So now we are seeing good traffic for "carpentry & branded" related keywords (from ols website). The initial keywords for home-improvment traffic we started getting the 1st 5 weeks are now completely lost!
Please help! Suggestions/ideas/moving forward
No we never tried undoing the 301s because although it's a new website, the old site is still ours, and belongs to the company, and it is still relevant... we are just expanding our services to full home-improvement. Our goal was to provide a better user experience with the new site targeting mainly home improvement, and of course still drive the traffic from the older site that was targeting "carpentry".