Looking at competitors for a specific search

To All,

Let's say I do a search in google: pella windows... the 4th result is "southernliving.com/southern/events/article/1,14700,260800,00.html". Now is that exact page a competitor or is www.southernliving.com the competitor. This is a major deal since it does affect a our report data.

Regards,

BAF

that page is your competitor. (of course that page is receiving some of its PR from the site, so in that way, the site is partially your competitor).

not sure what you are trying to ask here.
what is the purpose of determining the 'competitor'?

the company that has something to gain from that page is 'southernliving.com'.

but there are 5 links at the top of that page that could be considered your 'competitors' too.

i am just curious why you asked this question.

i like to determine my competitors...you know...look at what their strengths and weaknesses in their campaign...allows me to access the difficulty and probability of taking them out.

thanks all

Google recently decided that the page should stand on its own merits. That means that each page that competes for a specific search term (keyword) must have strong backlinks from other on-topic
pages. IMO, the strongest on-topic links are from other pages competing for your keyword. The backlink should come from the competing page and be pointed to your competing page.

Previously a strong index page (the site) could pass strength to an interior page in the form of page rank.

Luke,

Thanks for the feedback. That helps tremendously!

:smile: BAF

If a page is capable of assisting the ranking of another page on a different domain, then I would suggest that that same page must be capable of assisting the ranking of other pages on it's own same domain that it links to.

If we are to understand that traditional PR now carries the extra component of "topic sensitivety", then would'nt it be logical to assume that a good internal linking structure would allow the topic sensitive PR to flow around the whole of the site, (especially from the most linked to page, usually the homepage), ?