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    Long product urls ecommerce store


    Hi we have a site in the mens fashion space who have long product urls which look like this:

    https://www.domain.com/catalog/produ.../category/120/

    The site is on Magento. Are there any serious SEO negatives of having such a long product url and including irrelevant information in the url like product/view/id/13700/s/ & /category/120/ in the URL.

    Or are the benefits of changing them to more URL friendly product urls like:

    https://www.domain.com/the-mate-tee-grey-marle-upm/

    Minimal?

    Cheers.
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    Well depending on how you look at things.....

    https://www.domain.com/catalog/product/view/id/13700/s/the-mate-tee-grey-marle-upm618g/category/120/

    vs

    https://www.domain.com/the-mate-tee-grey-marle-upm/

    the second is more user friendly in my opinion,

    but consider....

    MATE TEE -GREY MARLE without the "the" and the "upm" may perform better.

    example

    https://www.domain.com/clothing/children/t-shirts/mate-tee-grey-marle/

    or use teens instead of children....depends on your market I suppose.

    https://www.domain.com/clothing/teens/t-shirts/mate-tee-grey-marle/

    I think you get my meaning here...

    edited (forgot to answer your question)

    If talking about the actual length of the url, you probably want to keep the length between 75 to maybe 115 characters total. Remember shorter is generally recommended, easier to remember and easier to type.

    Comments on this post

    • Test-ok agrees : The shorter the better, it's more relevant to the search quarry.
    Last edited by KnowOneSpecial; Aug 4th, 2017 at 12:29 AM.

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