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    Is Local Search Worth It?


    I'm wanting to offer an SEO sevice to local businesses and have been advised to emphasise local search.
    However, when I type my city's name (and it's a popular city in the UK) in gtrends, the results are few. With this in mind, how can I justify that this is a worthwhile service to offer?
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    You can't expect to see the levels of traffic with local search as you do with worldwide searching. The search volumes will always be lower, the best bet is to market that these will be relevant possible conversions to the service or product.

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