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    Linking to authority / competitor website(s)


    Here is the dilema ....
    People say, don't be afraid to link to authority website!

    What if an authority website in particular niche is actually competing with you in the Search, but you do have a review profile there? Is it ok to link to that profile ?
    Should I include a no follow tag ?

    Another case : some other authority high ranked website competing in search with mine directly has a profile page for my company, but this authority website has blocked Google bot to crawl the profile page all the reviews there !?

    Can I still link to that page and will this be appreciated by Google ?

    Am I passing PR and link juice from my website to those direct comeptitors / authority websites ?
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    Originally Posted by montauto
    Here is the dilema ....
    People say, don't be afraid to link to authority website!

    What if an authority website in particular niche is actually competing with you in the Search, but you do have a review profile there? Is it ok to link to that profile ?
    Should I include a no follow tag ?
    Why do you need to link to your profile? No need. Find other authority sites to link to, e.g. Wikipedia, Harvard, the New York Times, ad well as industry sites that are not in direct competition with you. Don't do it from your main selling pages though: you don't want your traffic to go elswhere.

    In general, whether or not linking out to relevant sites really helps your SEO is debatable. There is no consensus. It it *not* a primary SEO consern.

    Another case : some other authority high ranked website competing in search with mine directly has a profile page for my company, but this authority website has blocked Google bot to crawl the profile page all the reviews there !?
    Not much you can do? Ask them nicely to enable crawling by Googlebot.

    Can I still link to that page and will this be appreciated by Google ?
    I see no need for this at all.

    Am I passing PR and link juice from my website to those direct comeptitors / authority websites ?
    Yes, if you link to them.

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