I'm looking to see if there is a better strategy between the two when it comes to link building. In, say, a guest post, should we link to a page that has been on the site for a long time or a more recently created page?
For example, let's say we are working with a hotel website. They have a section of the site dedicated to nearby attractions. [Nearby Attraction 1] has been on the site from the start. We have recently written a blog post, "Spotlight [Nearby Attraction 1]", that goes into detail what the attraction is and internally links back to the [Nearby Attraction 1] page. Now we go into our link building process and write a guest post, "Top 5 Attractions Near [Hotel]". Would it be better to link to the [Nearby Attraction 1] page since it probably has a better page authority, or the spotlight blog since it is fresh content?
I feel like linking to the fresh content shortly after it is posted could give the spiders a good "first impression", where the spiders crawling it will see that new content on the site is already being linked to, therefore it must be pretty good quality.
Sorry for the vague example; it is a completely hypothetical example. Any input would be great. Thanks!