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    Smile Likes & Shares: No impact on Search Engine Results?


    Is there any real value in posting funny quotes and creative graphics in social media accounts to boost traffic and ranking? It seems to be an issue with very diverted views and I'm looking for the most efficient ways to get results.

    Thank you.
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    In my opinion, social media is another channel to engage with customers, find new prospects, and possibly bring new business. The impact of social media on SEO results, if any, is minimal.

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    • Test-ok agrees
    • fathom agrees : ABSOLUTELY!
    • Will-O-The-Wisp agrees
    • Doodled agrees : yep
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    Google+ shares are a big factor in ranking a website, according to Moz. This is because Google know which shares are genuine and which shares aren't as they have access to all the data on Google+

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    • fathom : RUBBISH!
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    Likes and shares does not increase the ranking in SERPs, and there is no real value in posting funny quotes and creative graphics in social media.

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    • fathom agrees
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    Originally Posted by molly1
    Likes and shares does not increase the ranking in SERPs, and there is no real value in posting funny quotes and creative graphics in social media.
    Molly, can you expand on that because I've always heard otherwise.

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    • fathom agrees : Read my post as others are simply replacing Google's vagueness with the own unsubstantial certainty.
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    Thank you so much.
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    Likes and shares do have an impact on SERP if it is a target traffic.

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    • fathom : RUBBISH!
  14. #8
  15. rod@missionop.com
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    Originally Posted by molly1
    Likes and shares does not increase the ranking in SERPs, and there is no real value in posting funny quotes and creative graphics in social media.
    Don't just believe everything you read... test it.

    It took some time but found it https://news.ycombinator.com/item?id=6243451

    Matt_Cutts 607 days ago

    Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings. Let's start with correlation != causation: http://xkcd.com/552/
    But it would probably be better to point to this 2011 post (also from SEOMoz/Moz) from two years ago in which a similar claim was made about Facebook shares: http://moz.com/blog/does-google-use-...hares-to-influ... . From that blog post from two years ago: "One of the most interesting findings from our 2011 Ranking Factors analysis was the high correlation between Facebook shares and Google US search position."

    This all came to a head at the SMX Advanced search conference in 2011 where Rand Fishkin presented his claims. I did a polite debunk of the idea that Google used Facebook shares in our web ranking at the conference, leading to this section in the 2011 blog post: "Rand pointed out that Google does have some access to Facebook data overall and set up a small-scale test to determine if Google would index content that was solely shared on Facebook. To date, that page has not been indexed, despite having quite a few shares (64 according to the OpenGraph)."

    If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn't mean that Google is using those signals in our ranking.

    Rather than chasing +1s of content, your time is much better spent making great content.

    Suffice it to say that I would be very skeptical of anyone who claimed that more +1s led to a higher search ranking in Google's web results.
    Matt_Cutts 608 days ago

    johnward, I know of at least one other SEO that has been doing a more rigorous study of whether more +1s lead to a higher ranking. I suspect that study might come out in the next month or two.

    To quote someone else:
    "Authorship (the markup) is dead but Google attempting to measure authority via algo is not. In that sense, business as usual, concentrate on building an audience and be seen as a topical expert."?
    Google +1, or Shares or Likes (the terms are synonymous with each other)

    But Google also never implied it was a ranking signal... attempting to measure and actually do it are completely different things. John Mueller noted two reasons to drop authorship markup which does not add value to supporting a ranking signal low adoption rates by authors and webmasters & low value to searchers. Do those sound like great reasons for a ranking signal today? Maybe in years to come.

    While MOZ reports suggests on one hand the value was noted by them and others:

    Moz isn't the only one to discover this relationship. Searchmetrics, using a slightly different methodology, found Google +1s to be the highest-correlated factor they studied, and other studies have found similar results.
    They also reported in the same article

    Here's the million-dollar question: Can Google+ activity actually help your pages rank higher?
    I thought it was confirmed in the paragraph before - indecision doesn't make me trust their reporting abilities.

    So while Google would likely love supporting this - with 70% of users not tying they profiles to their works it makes it a very poor signal to pull the best stuff to the top. More of a way to spam Google instead.

    The Expert Survey in the same year while quoting G+1 as a 0.30 signal this is a linkbait project. Google never advised those 120 experts that they indeed use G+1 as a ranking signal so that is simply a collective opinion using a source that reports their own invention as the #1 signal Page Authority which is PageRank 20 months depreciated.

    THAT IS JUST MY OPINION THOUGH.

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    • Will-O-The-Wisp agrees : EXCELLENT POST! Thank you so much for this - I'll be referring people to it for a long time to come.
    • Doodled agrees
    Last edited by fathom; Apr 20th, 2015 at 08:07 PM.
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    Likes and shares does not increase the ranking in SERPs, and there is no real value in posting funny quotes and creative graphics in social media.
    The only value it would have is if your site was about Funny Quotes and creative graphics, but it wouldn't have any value as far as search results but would for traffic about your topic. Which is what you should be aiming for.

    Comments on this post

    • fathom agrees
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  19. rod@missionop.com
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    Here is the other study:

    Some of the followup comments are interesting as well.

    Comments on this post

    • Will-O-The-Wisp agrees
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    There was a spate (about a year ago) when a lot of Google plus posts suddenly started showing up in the SERPs which drove traffic to quite a few sites that we managed but it was short lived and died away.

    Another one for the Google graveyard!
  22. #12
  23. rod@missionop.com
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    As the stonetemple study points out there is a dofollow link that is part of your G+ profile but that wasn't what was being scored.

    In fact, for the expert survey you already got points for that in MOZ 0.39 score for Page Authority... getting attributed a second time by calling it a different name doesn't make it more valuable like another 0.30. It taints their collective expertise for being poor analysts.

    They make the data support their preconceived notion of SEO so that the linkbait project have expert value that deserve links... Bona fide research is stuck with the actual findings... which means failure is extremely valuable.

    Based on your observation your G+ profile link juice gets divided the more you use your G+ profile. It's still a single link because the profile pre-built value it started with adding but as more posts are added it does not really make more link juice as the decaying factor of PageRank is built in.

    MOZ data is borderline fraud.
    Last edited by fathom; Apr 21st, 2015 at 06:53 PM.

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