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    Launching new site


    Hello,

    We have a new site ready to lauch, it will be taking over from our current site and all redirects will be put in place for each page pointing from the old site to the new site. The owners of the business are very worried about the potential loss in organic traffic that could occur when we launch. I have been told many times before that Google may drop your rankings when launching because it is a big change. Is it still the case that Google will need to crawl the site a few times before ranking it? How long would it usually take before we regain our organic positions? And do you have any advise for us to minimise organic traffic loss during the launch period?

    Thanks,
    Chris
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    If you have done all the redirects correctly, you may see a small ding in traffic for a few days.

    You should be redirecting url for url, not just a homepage redirect of all links. Make sure that all links go to like pages with the content that your readers / users want.
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    No one will know how long, depends on a lot more than redirects,
    content, site structure and speed will also factor in.
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    First Congratulation for you new website.you can redirect your old website is redirecting a new website and check all urls are properly redicting or not then launch your new websites.
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    Originally Posted by PInder325
    And do you have any advise for us to minimise organic traffic loss during the launch period?
    This should help: https://searchengineland.com/site-mi...traffic-286880

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