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Oct 27th, 2013, 12:28 PM
Latent Search, Semantic, Conversational Search
Search pros, let's discuss this. This Business Insider piece is about the situation and the big players in 'latent search" (ie conversational search):
Google, Apple, Facebook And 'Latent' Search - Business Insider
A good read. I was surprised by the term "latent search" to refer to "conversational search," but then I realized "latent" came from LSI -- latent semantic indexing.
Surprisingly, the author suggests or implies that other Google's switch to semantic search in Hummingbird is merely a reaction to Facebook's Graph Search and other advanced trends in search. There is also a fairly stupid quote from Larry Kim at Wordstream (who however seems great at "newsjacking"), used apparently to support this argument.
That's sheer nonsense, in my view, and unfair to Google, which is far and away the leader and trend-setter in the area of semantic search, and search innovation in general.
Oct 28th, 2013, 10:24 AM
An interesting read, so thanks for the link...
I agree that the articles undersells Google's presence in the semantic search space a bit (and also oversells the impact of Graph Search). What the article seems to ignore in my mind is that results from Graph Search are going to be limited to Facebook users. If I'm looking for a great new Mexican restaurant in my neighborhood, then perhaps Graph Search might deliver a more interesting or relevant result. If I'm looking for medical information, directions when traveling in a strange town, comparison shopping for spark plugs, etc, etc, Graph Search is simply not going to return a better result than Google or Bing for that matter.
Oct 29th, 2013, 04:35 AM
The first thread I started here: Weight / Links (also my first negative rep lol)
Originally Posted by PhilipSEO
I don't see a lot of evidence that Google "switched" anything. Hummingbird reminds me of caffeine... more of an update that sorts the algorithm's infrastructure for future updates than an immediate change in elements of SEO that Google uses to rank websites.
Three words for you bro, Latent Semantic Indexing.
Last edited by KernelPanic; Oct 29th, 2013 at 04:44 AM.
Oct 29th, 2013, 09:34 AM
There is a difference between phrase-based indexing and latent semantic indexing, the 2 are not the same thing.
Phrase-based indexing (which possibly exists at Google, but you know how "consistent" - irony implied- it is about implementing patents) was well described by Bill Slawski Phrasification and Revisiting Google's Phrase Based Indexing - SEO by the Sea It's basically listing pages under phrases. For example:
What is Java?
- doc 1
- doc 2
- doc 3
vs. When is the next flight to Java?
- doc 4
- doc 5
Latent semantic indexing Latent semantic indexing - Wikipedia, the free encyclopedia is really grouping keywords according to contexts in which they often co-occur.
Which is basically listing pages under keyword contexts. For example:
Java (the programming language )
- doc 1
- doc 2
- doc 3
vs. Java (the island)
- doc 4
- doc 5
What's interesting is that Google never officially confirmed (to the best of my knowledge) that it uses any of the 2 methods to reshuffle search results.
Proof That Google Does Not Use Latent Semantic Indexing (LSI)
By the way, Facebook and Apple still suck at search big time, and the quoted article is another example of how entertaining mainstream media can be when they try to do a serious writeup on search.
ComScore needs to get its methodology straight in my opion. Anyone knows if they're still counting sheer hit numbers, not unique users?
Recently, people began spending more time on average inside Facebook than with Google,according to comScore.
Oct 29th, 2013, 10:44 AM
Thanks for the thoughtful post, well done. I do have to say however that I know you know better than to post a 3 year old article as proof that Google is doing anything!
Originally Posted by sparks43
Oct 30th, 2013, 03:25 AM
Well, here is the thing. It was published when everyone was saying that Google did use LSI.
Originally Posted by KernelPanic
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