I'm working for a company who run a HUGE ecommerce website - We're talking upwards of 9,000 products available to be purchased online. All of the products have descriptions by the manufacturer, which of course makes them susceptible to duplicate content. After trawling the internet for a while in search of some advice I've found myself here!
I'm hoping to find out the next step from here in order to improve our favour with the search engines and really get ranking for our desired keywords, whether that means the painful task of going through 9,000 or so products and trying to write unique descriptions for each of them (bare in mind that produce on the website it also changing weekly so this would be a VERY long task).
Would it be best to noindex, follow the product pages?
Would it be best to disallow the product catalogue from the robots.txt file?
Or anything else that may magically help us to appear at #1?
Any help is HUGELY appreciated,