Landing Page Optimization

I know on page SEO and off page SEO but don't know what is Landing Page Optimization.

landing page optimization reffers to ways of improving factors like conversions, lowering bouce rates, increasing average time on page etc.. on the pages where the traffic lands on the website

Landing Page Optimization mainly comes into play in PPC situations. When you have placed an ad say with Google AdWords, the ad description and your web page where you wish the visitor to land (landing page) has some sort of synchronization with keywords and the page content.

You will note that Google in AdWords gives you a ranking on how well you ad is worded and performing in relationship to the your web page (landing page) and the keywords chosen.

Hopefully this makes sense.

Hi,
According to me Landing page optimization is an content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website.

Thanks
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Hello guys!

If you run PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are critical. In fact, landing pages are critical to organic search engine marketing, press releases and just about all Internet marketing efforts.

Internet cognoscenti know to spend as much time developing the landing page as they do on the offer that drove their visitors to that page in the first place.

Landing pages as the name suggests is a page where your traffic lands. The optimization done is to increase the potential earnings made from that traffic.

Most will say this comes under PPC but I also optimize the pages which are getting traffic naturally. Why not get the most out of the traffic that you get for free?