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    Keywords Ranking


    Hello Friends,

    First of all, thanks to everyone for being so helpful.

    Let's have a look into my today's question.

    One of my project (up . punjabkesari . in ) is rank on second page of SERP with almost of every keyword.

    Could anyone help to find the reason behind bad ranking.


    Thanks in advance.
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    2nd page for all your keywords, why is that considered bad ranking?
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    Originally Posted by izapharry
    Hello Friends,

    First of all, thanks to everyone for being so helpful.

    Let's have a look into my today's question.

    One of my project (up . punjabkesari . in ) is rank on second page of SERP with almost of every keyword.

    Could anyone help to find the reason behind bad ranking.


    Thanks in advance.
    Where to begin?
    What are your keywords / keyphrases?
    Are they longtail / short-tail?
    How competitive is your niche?
    The sites on page one: are they direct competitors or information sites?
    What optimisation efforts have you made?
    How old is the domain?
    Do you have any links to your site?

    Etc etc...
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    why consider bad


    Originally Posted by Test-ok
    2nd page for all your keywords, why is that considered bad ranking?
    I have to justify my work be seeing those keywords on first page.
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    I have completed almost every task
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    Hi izapharry

    Originally Posted by izapharry
    One of my project (up . punjabkesari . in ) is rank on second page of SERP with almost of every keyword.

    Could anyone help to find the reason behind bad ranking.
    I took another look at your site. I see a few things wrong with it, that probably have a little bit to do with you being on page 2 where your competitors are on page 1.

    Your site design is broken so to speak. It is not mobile friendly in the aspect that you have a horizontal scroll bar at all most all screen sizes. You need to fix this, asap !

    Your site is not https secured. You need to fix this, especially since it is now free to install and maintain SSL.

    The above two things each provide a ranking boost to your site. It would be foolish not to take advantage of their boost for the site.

    Now consider this. You have not changed the layout of that site for almost 2 years. Also I would say your ranking problems began to become really apparent around Nov of 2016 or there about. Since your content changes, as it is a news site, this presents the problem that your home page content changes often. This in itself makes it hard to rank the page because of the dynamic content.

    So study up a little on HTML 5 and how you can use it to layout your page using section and article tags. This will allow for multiple H1 thru H6 heading tags with no adverse effects. So create some static "section" and "article" areas on your pages targeting your keywords. I hope you are understanding the gist of this recommendation ?
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    Originally Posted by Test-ok
    2nd page for all your keywords, why is that considered bad ranking?
    because there's no clicks on page 2?
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    Slow Load time, too many ads, pop-ups, poor user experience. This list can go on and on..
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    its a newspaper site.. I guess people are not really preferring it.. that's why
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    Hello KnowOneSpecial,

    Thanks a lot for reply.

    As you said my site is not mobile friendly but I have checked it in Google and that says it is mobile friendly. May i know which tool your are using to check the same and horizontal scroll bar.

    Secondly is it necessary to add SSL in news website??

    Hope you will reply again.

    Thanks
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    Originally Posted by izapharry
    Hello KnowOneSpecial,

    Thanks a lot for reply.

    As you said my site is not mobile friendly but I have checked it in Google and that says it is mobile friendly. May i know which tool your are using to check the same and horizontal scroll bar.

    Secondly is it necessary to add SSL in news website??

    Hope you will reply again.

    Thanks
    I find that you can't rely on Google's mobile friendly checker.
    I looked at a site last week that passed the checker but when viewed on android showed the 'Make Page Mobile Friendly' option, and when viewed in chrome using Inspect element showed that the layout was wrong across multiple mobile devices.
    Not sure why their own checker tool would be so misleading....
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    Originally Posted by KernelPanic
    because there's no clicks on page 2?
    Page 2 for breaking news isn't what I would call bad rankings.
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    Originally Posted by izapharry
    As you said my site is not mobile friendly but I have checked it in Google and that says it is mobile friendly. May i know which tool your are using to check the same and horizontal scroll bar.

    Secondly is it necessary to add SSL in news website??
    1. I used screenfly to scan your site to look at it from different screen widths. It has a horizontal scroll bar, you can see for yourself.

    2. SSL "Gives A Ranking Boost", "It is free", your competitors are using it and getting that edge up on you.

    Is SSL necessary for a running site, no. Did / Does Google boost you in the serps for using it "Yes". Kinda like saying should I use every available SEO boost, yeah, but not this one because I don't think it needs it. I install SSL on all my clients sites. Standard Operating Procedure !

    Comments on this post

    • Prof.stan agrees
    Last edited by KnowOneSpecial; Jun 13th, 2017 at 05:56 AM. Reason: spelling correction
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    ranking


    Originally Posted by KnowOneSpecial
    1. I used screenfly to scan your site to look at it from different screen widths. It has a horizontal scroll bar, you can see for yourself.

    2. SSL "Gives A Ranking Boost", "It is free", your competitors are using it and getting that edge up on you.

    Is SSL necessary for a running site, no. Did / Does Google boost you in the serps for using it "Yes". Kinda like saying should I use every available SEO boost, yeah, but not this one because I don't think it needs it. I install SSL on all my clients sites. Standard Operating Procedure !

    Hello KnowOneSpecial,

    Thanks once again for reply,

    We have different website for mobiles ( m . up . punjabkesari . in ). So should we reset the design for desktops.
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    Hi Izapharry,
    I can see around 10 different subdomains on this site. Are you only responsible for the up.punjabkesari subdomain?

    Is there any duplicate content in the 1.2 million pages published across the different subdomains?

    Are other subdomain pages cannibalizing your target keywords in the top SERPs? (I.e. Your SEO work may be benefiting someone else.)

    Are you targeting searches on google.co.in? Are you targeting searches in Hindi or English?

    The few pages I checked used English characters in page <title> and content description meta tags but all the page content was written in Hindi characterset.

    It will be difficult for you to rank top of competitive English search queries when most of your page content is in Hindi.

    If you are targeting Hindi searches, I'd suggest starting your <title> tags with the Hindi version of your keywords.

    Not reading Hindi it will be difficult to offer very specific SEO help...

    Are you responsible for the "Uttar Pradesh" section of the news? If so, you need to use the location words in more visible text on every page in this section of the site.

    Eg:
    Can your corporate site design include an "Uttar Pradesh" site footer that provides info silo links to your subdomain's main sections?
    Can you include the "Uttar Pradesh" location in your image "alt tags? (Maybe you do in Hindi.)

    Your <title> tags tell me you are targeting:

    • Breaking News (for Uttar Pradesh)
    • Latest News (for Uttar Pradesh)

    You don't seem to have any landing pages for this content and keyword search.
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