Thread: keyword density

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    keyword density


    I checked my webmaster tools account and see a lot of helpful text labels are being counted towards my keywords. For example: search, wishlist, FAQ, etc. These are text links that are repeated in headers/footers. Is there anything I can do to control this? Is this hurting my site?
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  3. SEO Insultant
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    Why are you so concerned?
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    Well Mr. or Ms. Insultant, I am concerned because if it appears my site is focusing on keywords such as "search" and "wishlists" it may not get the right kind of traffic, but thanks for answering my questions with a question.
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  7. SEO Insultant
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    Others will chime in soon, I'm sure

    Judging from your thread title, you appear to be sure it's because of "keyword density". Also, you seem to place a lot of trust in your WMT reports. Bottom line is: is your website really suffering? Is it?

    (sorry, that was another question)

    Comments on this post

    • sachin121 agrees : Keyword density tells you how many times a keyword is repeated in a page. It used to be a good measure of relevance for old search engines.
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    that's why I came here - I am not certain. I just thought the top 10 keywords displayed on my site should probably be relevant to what we sell.
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    Top 10 keywords displayed how/where?
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  13. rod@missionop.com
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    Originally Posted by dzine
    Top 10 keywords displayed how/where?
    Ignore them.

    It is merely repeating the anchor text of websites that provide repeated anchors commonly call sitewide links.

    They want get you into trouble... in fact it is quite natural.
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    Keyword density doesn't matter as a ranking factor at all. This has been documented repeatedly. See e.g. this video from Matt Cutts (Google engineer) : https://www.youtube.com/watch?featur...&v=Rk4qgQdp2UA

    This doesn't mean you can skip using your keywords - you do need to mention them 2-3 times. But that's not a question of density (e.g. % of total words). Just letting search engines know what the page is about.
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  17. SEO Insultant
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    I'm not so sure if it isn't a ranking factor. All I know is that no one here knows the exact (and probably highly complicated) formula. Or at least they're not telling ;-)
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    If you're not so sure, then watch the video. Look at the posts people have shared about this, featuring expert opinions (e.g. Hobo internet marketing services( etc.

    THink about it logically - does a certain "density" tell you whether a document is more or less relevant? Except for extreme cases (as mentioned by Matt), where you don't use the keyword at all or do keyword stuffing, then 1% or 3% doesn't make a difference.
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  21. SEO Insultant
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    I know that, but logic dictates that kw density IS a ranking factor.

    I won't say that 3% is ideal, because I know that it is not. But I'm pretty sure that it counts for something, albeit in a far more complicated way than people hope it does.
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  23. Super Moderator
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    Originally Posted by dzine
    I know that, but logic dictates that kw density IS a ranking factor.

    I won't say that 3% is ideal, because I know that it is not. But I'm pretty sure that it counts for something, albeit in a far more complicated way than people hope it does.
    Can you share the logic that dictates that it is a factor?
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  25. SEO Insultant
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    How else would you determine the value of onpage SEO efforts?
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  27. Super Moderator
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    Originally Posted by dzine
    How else would you determine the value of onpage SEO efforts?
    With a checklist of things that are known to affect rankings.
    Keywords in title? Check
    Call to action (and preferably keywords, for greater CTR) in meta-description? Check
    H1? H2? First sentence? Alt text of image?

    etc

    Comments on this post

    • Doodled agrees : https://www.youtube.com/watch?v=T4yJ3JgloAw says you and dzine both have valid points!
    • dzine agrees : Yes you are right of course, but I still feel lots of those smell of 'density' if you count em rather than check em off :)

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