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    Important: Technical 301 Redirect question (revamp from html to joomla)

    Hello everyone!

    This is my first post on this forum! Until recently I've just had a good overall understanding of SEO and the way Google ranks a website; enough to talk to people about it in theory.

    Now I am trying to learn the technicalities so I can better protect my clients' interests.

    I just finished a website for a client recently who currently has an html site. The website I developed, which will launch probably early next week, is running on Joomla, its around a hundred pages.

    The website right now (old one) is PR4 and ranks decently for some keywords which lead to deeper (product) pages. Hence I need to maintain the rankings on the SERPs, PR, link juice, etc. Since it is a revamp, the new site will sit on the same domain name.

    Consider this Scenario:

    Product X's current url: ...../product/2.html

    Product X's new url produced by Joomla: ...../products/product-x

    So here's the critical question I can't find an answer for:

    After writing the 301s and after the website has launched, is there any need to keep the old pages exactly on the same path as they were before??

    Ideally I'd want to delete the pages of course. However an SEO optimizer I came across on odesk very strongly feels the pages should remain there. This doesn't make sense to me since I thought 301 is a server level redirect and when the request for the old page comes in, the web server acknowledges the request and outputs the new page based on the 301 instruction defined in the .htaccess file.

    Can an expert please shed some light on this issue with some supporting evidence? I would graciously appreciate that!

    Thanks guys! Hope to hear from someone soon!
    Last edited by web2seo; Nov 8th, 2012 at 06:52 PM.
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    Yep... pages can be deleted, cause they do not exist for the server anymore... it will serve the new page. As for proof... sorry, but you'll have to test it yourself if you don't believe me, cause I'd have to make a 301 on the spot, or point you to some serps that still show the old url, for now, but bring you to the new url... in order to show you it works.
    Disclaimer : My posts on SEO are just from my observations and I do not say it is a true fact... A real fact of life is that, I'm often wrong...

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