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    importance of internal crosslinking


    Ok well i did a test to see just how much internal crosslining helps, and found that it does alot. the domain was one that was bought, so there was no sandbox effect. no outside linknig campaign was done, only the BLs that remained after the purchase.

    each page was originally linked off the homepage and that was the only link in the site pointing to it. by crosslinking i mean each internal page was now pointing to the other

    keyword1 page links> keyword2 page, keyword3 page, and so on
    keyword2 page links> keyword1 page, keyword3 page, and so on


    here are the numbers:

    prior to internal crosslining
    Keyword 1 121
    Keyword 2 69
    Keyword 3 92
    Keyword 4 36
    Keyword 5 88
    Keyword 6 11
    Keyword 7 13
    Keyword 8 213
    Keyword 9 17
    Keyword 10 19
    Keyword 11 33
    Keyword 12 213
    Keyword 13 59
    Keyword 14 19
    Keyword 15 117

    2 days after crosslinked and indexed
    Keyword 1 27
    Keyword 2 29
    Keyword 3 12
    Keyword 4 12
    Keyword 5 38
    Keyword 6 8
    Keyword 7 10
    Keyword 8 57
    Keyword 9 9
    Keyword 10 15
    Keyword 11 23
    Keyword 12 17
    Keyword 13 22
    Keyword 14 11
    Keyword 15 27

    2 weeks later
    Keyword 1 17
    Keyword 2 12
    Keyword 3 9
    Keyword 4 11
    Keyword 5 17
    Keyword 6 5
    Keyword 7 10
    Keyword 8 19
    Keyword 9 8
    Keyword 10 14
    Keyword 11 15
    Keyword 12 8
    Keyword 13 16
    Keyword 14 8
    Keyword 15 14

    there are probably other factors involved, but just 2 days after everything was crosslinked the rankings shot up.. hope this helps

    Comments on this post

    • manni agrees : Cool Experiment. Thanks
    • Wit agrees : Sweet :) !!!
    • TearingHairOut agrees : Very useful info
  2. #2
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    Wow, good test. Does it matter how high up the links are? I have a CMS and it is pretty rigid with how links work, so the only way I can have random pages linked through every other page is by putting them at the footer, along side the copyright information. Will this be fine? I plan on putting atleast 10 page links at the bottom.
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    i placed the crosslinks under just below the content, but above the footer. I would imagine links in a side nav or footer are not counted as heavily as ones closer to the content, but thats just my theory
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    THanks for posting the experiment. That's valuable information. I now am going to make some tweaks to a site of mine.
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    I have similar cross-linking on my site (in the footer to each page), but the data is the same on each page. In other words:

    keyword1 page links> keyword1 page, keyword2 page, keyword3 page, and so on;
    keyword2 page links> keyword1 page, keyword2 page, keyword3 page, and so on

    I wonder would it be any advantage to amend the data so that the pages will not include a link to themselves?

    The impact (if any) would probably be small, but I might do it just to see....

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