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    I have doubt on Google search result


    Hi everyone

    I'm having doubt in google search result. I searched "SEO learning" keyword in google. I have got below 1st position results for the keyword "SEO learning".

    Learn SEO and Search Engine Marketing | Moz
    https://moz.com/learn/seo
    Learn SEO Broaden your SEO with marketing resources for all skill levels: best practices, industry survey results, webinars and more. Q&A Get answers from the Moz Community. Help Hub Learn how to use Moz Products. Community & Events Connect with 500K online marketers. Blogs Read the Moz Blog and YouMoz.
    Beginner's Guide to SEO · ‎Link Building · ‎Social Media · ‎Advanced SEO Training

    My question is,

    1. How they get 3 to 4 line description?

    2. What is that extra links like Beginner's Guide to SEO, Link Building etc...?

    3. How they get extra link description and extra related link in a search result.?

    Note: This is not google AdWords ad copy. This is a search engine regular result. Please guide me some ideas to get this for my site as well. Thanks in advance.
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    This is called Sitelinks. It is appear under the first result in the search result.

    The purpose of Sitelinks is to help users navigate around your website. A user searching for “Blogging Wizard” might not necessarily want to see the homepage. Instead, they might be interested in heading directly to the blog page or the about page.

    It is display only branded website not for all.
    See here with better example and make sure read this post after your doubt is clear..

    The Definitive Guide To Getting Google Sitelinks
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    Thank you for your reply. I will go through your blog post.

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