ok so i am getting there with this whole backlink idea and link juice etc but there is somethig that is still baffling me!
if i am doing the SEO for website 1 and i decide i want a link from website 2 which is in the same or similar industry as website 1 (but it has loads and loads of quality links and traffic)
A - why on earth would website 2 link to website 1? As website 1 are competitors at the end of the day.
B - how do i approach website 2 and say "hi there, please will you link back to my website which is called website 1"? Is this via email, phone call??
I understand the process but i just dont understand how this works in reality?
Any help please?