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    https and ranking


    Has anyone noticed an obvious improvement in ranking when switching from http: to https
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    No, we can not expect any obvious improvement in ranking if we transfer our website from http to https. Google prefers https as websites having https are secured than http. But still Google does not consider it as a direct ranking parameter.

    Comments on this post

    • KnowOneSpecial : Actually you are wrong.
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    It's one of those things which has just been passed down to me. Everybody says it is, even Google says it is, so I just assume it is - unsure as to how much of a ranking signal it is though. Something which could be easily tested though I guess. I might run a test myself actually...
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    I have changed my e-commerce from HTTP to HTTPS and after almost a year haven't seen any signal of improvement just by having switched to HTTPS.

    Instead, I lost some rankings and had to start working the keywords again to get to top rankings again.
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    Originally Posted by matt1966
    Everybody says it is, even Google says it is, so I just assume it is - unsure as to how much of a ranking signal it is though.
    Yea, Google says lots of things and are quick to get everyone to step in line. But then there is the question, is it really a ranking factor?
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    Here is an interesting article DirectHits, originally posted May 2017 I think.

    https://www.semrush.com/blog/https-j...anking-signal/
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    Originally Posted by KnowOneSpecial
    Here is an interesting article DirectHits, originally posted May 2017 I think.

    https://www.semrush.com/blog/https-j...anking-signal/
    Thanks Know..

    Great document. While I only read about 4 expert opinions, none of them were certain the migration to https did anything regarding SERPs.
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    No Improvements in Rankings Switches to https://. When I was changed to https, my website URL's are not working properly while link building. I think switching https means creating trust and securing our site from spammers.

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