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    Hreflang Tag Issues?

    Hi guys,

    We recently setup US hreflang tags across a site. According to Deep Crawl it seems the tags are working.

    E.g. Just In - Shop | CAMILLA

    However when i test it out with Hreflang Testing Tool

    I seem to be getting no language, region and under notes it saids "Reciprocal not found" (does anyone know what this means?)

    Any ideas?


    Last edited by Novatronic; Nov 27th, 2015 at 12:51 AM.
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    Hi, it seems like you are using it wrong in a few ways.

    When using hreflang, it is important to include a reciprocal link, which is also the error you are getting but more importantly you actually need to target specifics audiences.

    Currently the "/us/shop/just-in.html" page links bank to the "/us/"page. This is not how hreflang works.

    The "/us/shop/just-in.html" (US page) should link to "/shop/just-in.html" (the AU version of the same page)

    At the same time, the "/shop/just-in.html" (AU page) needs to link to the "/us/shop/just-in.html" (US page)

    So the AU and US page should both point to each other.
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    I tested your example page on another Hreflang testing tool and the results are here:

    The error is that the AU version of the page is not self-referencing itself. Not only must the AU version point to the US version but it should also point to itself. Similarly, the US version should point to both the AU version and itself.

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