How to optimise dynamic pages

Hi I have a website which has quite a few dynamic pages, my question is how do i go about optimising them since most of them are created on the fly. If it helps the site has been created using asp.net and mssql. Thank you

Hello,

U'r first step to convert your site dynamic pages into static page then after you start your seo optimization strategy on your site.

Hi from what you are saying i will need to create a static page for every single dynamic page, is that the only option?

1) Keep URL variables to a minimum
Definitely no more than 3, and ideally just one variable in the URL query string. The more you have, the more potential problems you'll get with crawling.

2) Maintain consistent URLs
If you do have more than one variable in the query string, make sure that they always appear in the same order. ?p=1&c=2 is seen as a different URL to ?c=2&p=1

3) Don't be lazy and repeat page elements
Make sure that the database has enough columns to store all the different page elements, eg title, meta description (if you're going to use it), h1 tag if you use it, etc.

All too often the script is designed only to store the page content, leaving the same titles etc across all pages. That's not a good thing.

4) Write the backend code properly
This applies whether or not you're using mod_rewrite (or Windows equivalent). Sanitize any input properly, and write decent error handling. If the variable isn't what's expected, or is but there's no corresponding row in the database, make sure that the page returns a 404 header, together with a "sorry, we couldn't find the page you were looking for" type message for the user.

All too often you come across sites where the only error handling is done by the server throwing it's metaphorical hands up in the air and throwing a fit, whilst telling the world details about your site you really don't want them to know.


Static URLs

It seems every time someone mentions optimising dynamic pages, someone else pipes up with "static URLs" as if it's some golden panacea to well ranked dynamic pages (see above). It's not.

Yes, it means you can get your keywords in the URL, but that's a very very minor advantage, and won't directly bring you any visible benefits on competitive search terms. The main benefit would be from people linking to you with the URL itself as the anchor text. If these pages are unlikely to be linked to individually, you wouldn't get that benefit anyway.

The disadvantages are that you're going to have to invest time or money in recoding your pages, especially on a Windows server where implementing ISAPI Rewrite is not as easy as mod_rewrite on an Apache server.

It also means changing all your existing URLs, so you'll have to 301 redirect them and still experience disruption whilst the search engines index the changes. You'll also need to change all the internal links, which may or may not be a quick task depending on the size of the site.

If you're starting from scratch, then rewriting URLs to appear as static pages is something I would recommend, since it's easy to do at that stage. For an established site, it's not such an easy decision, and there are arguments for and against.


Conclusion
A dynamic page has as much opportunity to rank as a static page. Neither is better nor worse than the other. In many ways, on-page optimisation of a dynamic site is easier if the back end is built with SEO in mind, since it forces you to consider, and give thought to, the individual page elements.

Hey Jagnet, good to see you man!

And why would an SEO expert be suggesting an seo company?

Thanks, it's good to be back!


My thoughts exactly, so I've removed their post.

JagNet one another option is to be create static page and link dynamic page at this static page and optimized this page...........is it ok?

But if you do that, you might as well not have the dynamic page in the first place and instead link directly to the static page, unless I'm misunderstanding you?

Ok we if we linked our dynamic page from static page but dynamic page has unique title and header and footer with unique content and managed by dash board in that case is it ok ? and dynamic page keywords are different from static page.

Yes, that'll be fine. There's no problem linking to the dynamic page from a static page, same as linking any page from any other.

As long as the key page elements are unique to the page, the same as you would when optimising a static page, then there's no reason why your dynamic page wouldn't rank just as well as if it were itself a static page.

Just because I understand more frequent crawl and many times I have seen in my seo career in dynamic pages lots of dynamic pages have been linked.
One of my previous client from Melbourne, Australia has business of online DVD sell came to our company for his website. Their website was four years old and all pages was managed by case in PHP and had specific title and header tag and hading good back links also, but website didn't ranked in low competitions also. We started seo campaign for this website we created some articles pages related to their services as static page and linked them dynamic pages use keywords in anchor tag ok canonical issue was existed we solved by 301 redirect that’s is only for I week job include articles for article we have dedicated content writer. After one month website blasted in many keywords, ok link building was ongoing process.
For the result now we have 6 projects from Australia all are dynamic website and ranking well in Google and yahoo......all are referred by our previous client....

That sounds fairly typical. The problem is not that the pages are dynamic, but rather one of low link juice to product pages coupled with non-unique content on them.

By creating unique articles on the site, which in turn link to individual product pages, not only do you get the benefit of increased back links to inner pages, but also unique content to counteract the problems of duplicate content on the product pages, as well as in-content links to the products.

Had the product pages been static, you still would have faced the same problems until the new article pages had been created.

The problem was the page was not crawl from a long while just because long url as you mentioned above and we don't want to risk any thing which may effect their business we did not move for mode rewrite function we just move for case in Php created one include page and call them from all dynamic pages.
And add some articles page and linked them all dynamic pages from articles page just because of crawl their product page also and submitted it articles submission website. That time we are not very sound in dynamic website optimization because that time we were not member of seo chat now more than half of seo department is member of seo chat.
Any way now days site that website is still ranking well in Google and yahoo, now they are not our client but they get advice time to time they hired a dedicated link builder from Melbourne for his website according our advice........