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    How to be SEO expert


    I have learn about SEO and trying to learn more. But my problem is lack of practice. To practice it is important to have a own website. But I don't have money to invest. Do you have any tips for me?
    Last edited by Tandra; Dec 16th, 2017 at 04:45 AM.
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    Originally Posted by Tandra
    I have learn about SEO and trying to learn more. But my problem is lack of practice. To practice it is important to have a won website. But I don't have money to invest. Do you have any tips for me?
    What is a won site?
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    Hi Tandra,
    Most SEO articles are written around how USA search users search and how SEs rank the miniscule volume of USA user's search on the web. We are talking about only 9% of world-wide web users and that is rapidly decreasing.

    So, start by being suspicious of every SEO article written around what happens with a G.com search by a USA resident.

    IMHO, there are no universal SEO experts. There are folk who may know more about SEO in various search countries or in various search industries. No one can claim to be a universal SEO expert. So, one of your objectives should be to define what segments of the SEO market you want to target.

    I've given you a lot of in-depth answers to a number of your SEO questions on the forums. I hope that enables me to observe that right now, your knowledge of SEO is extremely basic and badly misinformed. Can I suggest...

    • Start your knowledge journey by subscribing to many relevant SEO forums, newsletters and the like. I subscribe to around a dozen daily services but I read very few because I've learned that most article writers are irrelevant.
    • Learn how to differentiate SEO facts from B/S - a real tough one as the vast majority of SEO info on the web is either out of date or wrong.
    • You also need to understand how / when SEO articles written for the USA search market may be totally irrelevant in your search country market and its segments.
    • Always check publishing dates on any SEO article you find in search.
    • Always check any SEO article author's LinkedIn profile. Most won't stand up on education or experience grounds.
    • Improve your knowledge of marketing and marketing communications. They are essential to SEO.
    • Do more searches - learn all that the variations and intricacies of what Google "site:" search can tell you. Watch what search changes happen at various times, note how different search intend can change what Google algo ranking component can kick in.

    I'm still an SEO student after 23 years in the "game". My expertise is for the Aust. B2B and small/medium business search markets. Pick your SEO market and specialise in it.

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    Last edited by JohnAimit; Dec 16th, 2017 at 04:05 AM.
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    Thank you John my knowledge is not enough I know this. I am trying to gather knowledge as much as possible. What kind of SEO market I should choose? Keyword research/on-page Seo/ off-page seo
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    Seo is a very vast field in which no one can claim that he or she has become expert in it so its a continuous learning process with continuous practical implementation so if you want to learn more do practical work more. If you are short of funds you can have free domains or even ask some friend that you can optimize their website for free in that manner you can learn more.

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    Hi Tandra,
    I'd start with learning how search "works" in the city, country in which you live.

    There will be many searches where your country Google SE activates the location of the website and the searcher when delivering results, even if the searcher does not include any location word in their search query.

    There are 10 result places on page #1 for any search query on any G. country SE. There will however be huge differences in the level of competition between countries that will be impacted by the volume of relevant web pages that match the query and the level of SEO being used by the matching pages.

    At the most competitive end of the scale may be G USA. As a country, its web properties likely have the highest use of SEO tactics and probably more content published per capita than any other country.

    The least competitive end of the scale could be Google.nu. This is G's SE for the Pacific Island of Niue. This has a population of only 1,600 people. SEO for any Niue business is as simple as publishing a web page. There is not even a plumber's web page with an address on the island.

    So many SEO articles are written for USA SEOs and are aimed at USA SEO users. They frequently tout the importance of link building as a tactic. Yep, it is no doubt essential in so many of their competitive markets. However, there are maybe 150 country specific G SEs and for country searches where G's location algo component kicks in, they will all be much less competitive. Many to the point where an SEO does not need to implement any link building at all.

    I've replied to another of your posts talking about an important attribute of an effective SEO service being to provide optimal results within the sEO budget available from the client. If you can provide a good result without resorting to any link building activities, you should be streets ahead of SEO competitors as link building is the most expensive, dangerous, transient and difficult to assess SEO tactic that can be used.

    World-wide, this seems to be a very obscure SEO fact. Do your research about what types of services the SEO consultants offer in your country. How to they describe their services? How do they price them?

    I'm in Australia, I see a very high volume of SEO websites popping up with a local facade but which are clearly fronts for services in low cost countries. One of the give-aways is that they promise large volumes of external link building in their SEO service.

    SEO competition in Aust. is so low/ineffective that I've provided SEO services to Aust. businesses for 23 years and I've never charged a single client for building any external links.

    You need an awful lot of experience to reach the point where you can confidently identify the volume of SEO misinformation and ignore the dross.

    Just remember that most of the SEO articles you read will need to be interpreted as how they may apply in your search market and that they may not necessarily apply at all.
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    Here is what I have learned after over 10 years of doing this:

    1. Learn and implement all the known on-page factors
    2. Learn the basic off-page factors and try to implement them in the most moderate and white hat way possible
    3. Don't try to cheat Google, they are smarter than you and have a lot more resources and data than you do
    4. Keep reading reputable SEO blogs and follow SEO influencers
    5. Have a data-oriented approach, annotate Google analytics and your ranking tools everything you make changes to see if your changes had the desired impact.

    Like someone else said earlier, being an SEO expert isn't about knowing it all, it's about knowing, prioritizing, implementing then analyzing.

    Goodluck and welcome to the community
    Data Oriented SEO and Digital Marketing is the only way to go in modern days.
    Los Angeles SEO Consultant | Data Scientist at Analytics Clarity
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    If you wish to learn, start learning link building i.e. off-site work first. if you have some programming knowledge and can write good content then you can do on-site work as well. Its just a matter how you grasp things. Regarding learning you can surely use many sites which provides free tutorials for SEO. Go through them to gain some basic understanding. No one can say that he/she is an expert in SEO. SEO is a very vast subject and day to day learning and proper execution is required. It depends from site to site and niche to niche...
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    It is undoubtedly true that expertise comes with practice. If you dont have any website on hands, you can go for freelancing.
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    Hi Tandra,

    Most of the things are already said before. Learning about SEO is a continuos learning process. What works today may not work tomorrow. So you need to be updated with latest news,techniques and tools. There are many sites which provides free tutorial. You can learn from there too.
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    This forum is a pretty good place to start reading about it!
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    Sounds great... but sometimes, even the "reputable SEO blogs and SEO influencers" interfere and are inconsistent with one another. Could you please recommend the top 1-2 sites / people you follow and absolutely trust?
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    Hi EriTay,
    There is no such universal animal I'm afraid. There will always be articles with completely different claims and recommendations about SEO.

    Problems include:

    1. No Content Control
    You cannot rely on a specific blog. Many of them are open to any guest poster and they don't/can't assess accuracy of the articles published on their site.

    2. Location and Markets
    You also have the MAJOR issue of SE result variation and SEO experience in different countries and markets.

    The only SEO ranking fact that has remained constant is that there are still only 10 ranking positions on each SERP. This has always been the single most important ranking factor as the web has grown from 100 million pages circa. 2000 to the 130 trillion pages G says it had indexed in 2017.

    When SERPs can be totally different in different countries you need SEO tactics, strategies and answers relevant to these differences. This doesn't happen in any SEO blog I've found in the last 24 years.

    You need to recognise that maybe 90% of what is written about SEO is by and for the USA search market. To put that into perspective, there are around 160+ G country search properties and USA based Google searchers only represent around 9% of the total International web search population.

    This is why SEO can be very different across markets. It's not that G's algo. is different, it's the level of competition in a specific market and how this may drive a need for SEO strategies that are completely different.

    I subscribe to over a dozen daily/weekly/monthly SEO and Internet marketing newsletters. I'm constantly reviewing the list and I must say that the list of general news sites is contracting of late.

    The sites and authors I currently follow include:

    The main Google spokespeople - Currently Gary Illyes, Danny Sullivan, John Mueller and there are others who will crop up as presenters in SEO conferences. Much of Matt Cutt's stuff is still relevant.

    Practicing SEOs:

    • Aaron Johns - UK
    • Jennifer Slegg - USA
    • Michael Martinez - USA
    • Eric Enge - USA

    I always needed to view their SEO articles, conclusions and strategies through the prism of the much smaller search market (Australia) in which I reside and practiced my SEO services.

    Catch-all SEO news sites: These are the nets I use to screen what is being posted. Be warned, the articles posted/linked from them can be the most inaccurate SEO nonsense imaginable.

    • Search Engine Land - Editor: Barry Schwartz
    • Media Post - various Internet market email newsletters
    • Alexandra SE Facts
    • Moz

    I've deleted Search Engine Watch from my follow list since Barry Sullivan left their scene. (I.e. you need to keep reviewing the relevance/quality situation of who you follow.)

    One of the most important skills for a new SEO to learn is how to evaluate SEO and SE articles.

    For author's I don't know, I always check their LinkedIn profile for their SEO experience and who currently employs them.

    Folk will be amazed to find how many SEO articles are written by professional journalists who are unlikely to have any real SEO experience. Lots of SEO articles are written by SEM folk or Internet marketers who may have big reputations in their fields but little knowledge in the specific area of SEO.

    Always check the date of SEO articles and the article references and the logic and assumptions made by the author.
    Last edited by JohnAimit; Jan 3rd, 2018 at 02:49 AM.
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    Today everything is possible. if you want to become an SEO expert go head. Yes, practical experience is very important otherwise you will not learn properly. Doing a website is not a big deal, Nowadays very cheap to start a website. My suggestion you learn SEO knowledge from top SEO Article websites and apply in your personal Blog or your own website. So you will automatically try hard to get maximum traffic.
    Try Moz blogs, Search engine land, search engine journal etc... learn and apply this is important.
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    Good advice. Thanks!
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