First post here so please go easy on me. I manage a e-commerce website. I am looking to improve my search tracking for some high traffic keywords. I'm trying to find an SEO firm or individual to take care of this. So far I have a quote from a firm who approached me first with a website audit. (Firm1)
I also have quotes from a few freelancers on upwork as I feel many USA based firms outsource this work. From those who I've shortlisted, the references check out and they successfully achieved top Google ranking on popular keywords. However I feel most everyone telling me that they will do a little on-site Seo but focus on backlinking and directory submissions. If this is the case I feel that it would be money well spent going with the freelancer with proven success rather than the US company that is slightly more expensive.
Then I recenlty saw some more popular US based firms that charge 100-150 per hour for Seo work which is 3-5x more than my current proposals. My business is design and manufacturing wall stickers and wallpaper and I'm in this for the long run. My paid search marketing is pretty successful but my organic search could use a boost.
Where should I be looking? Any suggestions? TIA..