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How do sites "structure" the way they appear in Google results?

Discuss How do sites "structure" the way they appear in Google results? in the Search Engine Optimization forum on SEO Chat.
How do sites "structure" the way they appear in Google results? Search Engine Optimization forum discussing general tips and tricks to optimize your website for the search engines as a white hat or black hat. Find ideas to fine tune your website for top rankings using keywords, meta tags, SEF, linkbacks, and our

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  #1  
Old December 26th, 2006, 01:19 PM
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How do sites "structure" the way they appear in Google results?
Hi all...I have a question about how some sites have links to sub pages listed below their main page when searched for in Google. To help explain, here is an example - if you search for "adidas", this is how the results appear in Google:


Welcome to adidas United States
adidas Originals, adidas Performance, adidas Y-3: A collaboration between adidas & Yohji Yamamoto.
www.adidas.com/ - 16k - Cached - Similar pages
Performance - www.adidas.com/us/performance/home.asp
Originals - www.adidas.com/originals
Change Location - www.adidas.com/countryselector/change _country.asp
More results from www.adidas.com »


***Performance, Originals, and Change Location are supposed to be indented and underlined***


How can I get my site to appear that way? is it related to site maps?


Thanks in advance for your help - please let me know if I am not clear on my question.
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Old December 26th, 2006, 02:46 PM
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To get the four extra links you must beat everyone else by a significant margin.
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Old December 26th, 2006, 09:47 PM
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Yeah it tends to be don sites (authority sites) that get those little sub-page links (Google Site-links) like Egol says you need to be firmly at no.1 for a particular phrase to get em.
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Old December 27th, 2006, 10:09 AM
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to expand a bit...
Quote:
Originally Posted by David Eaves
Yeah it tends to be don sites (authority sites) that get those little sub-page links (Google Site-links) like Egol says you need to be firmly at no.1 for a particular phrase to get em.


Just to clarify...since I am obviously a "Newbie" ;) -

If I am the "authority" for KW1 & KW2...when these are searched for, I will appear with the sub-page links. Now...What about if someone searches for KW3, which I do not rank as high with, how will I appear - with the sub-link pages or without? (do I only get sub pages for my no.1 ranking phrases? will they ALWAYS appear even if the search phrase is not one of those in no.1? and are they automatically generated by Google?)

Thanks ahead of time for your patience in explaining!
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Old December 27th, 2006, 11:20 AM
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The most valuable thing that you can do is to find a site that has this, experiment by searching for it, and then coming to an understanding of how things work. Once you understand something you then have an opportuinity of reproducing it.

You only get the sublinks when your site is the gorilla in a specific SERP. The sublinks are automatically determined by Google. For my site the sublinks are to pages that are... in my persistent navigation, have lots of inbound links, link to lots of much deeper content on that topic.
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Old December 27th, 2006, 11:28 AM
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Quote:
Originally Posted by EGOL
The most valuable thing that you can do is to find a site that has this, experiment by searching for it, and then coming to an understanding of how things work. Once you understand something you then have an opportuinity of reproducing it.

You only get the sublinks when your site is the gorilla in a specific SERP. The sublinks are automatically determined by Google. For my site the sublinks are to pages that are... in my persistent navigation, have lots of inbound links, link to lots of much deeper content on that topic.


Thanks EGOL...I will look at it as one of the many "rewards" to good SEO work...
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