Home Page Search Results for Company Name Search

[AndySolomon]

Why is it that the homepage title tags appear differently in the serps for company name searches? I'm using Wordpress and am interested in knowing if it's an SEO trick, or just how Google chooses to retrieve company name searches.

Examples:

Search Term "Thompson Creek"

Google Serps Result:

Thompson Creek Window Company
thompsoncreek.com
Thompson Creek designs and manufactures replacement windows, doors, gutters and siding locally. We make it, we install it, we stand behind it for life.

Homepage title tag after clicking on link: "Vinyl Replacement Windows, Gutters, Doors & Siding | Thompson Creek"

Search Term "Ephricon"

Google Serps Result:

Ephricon Web Marketing
ephricon.com
Ephricon is a top-notch, hands-on SEO and inbound internet marketing agency that helps companies generate leads and increase sales by improving their ...

Homepage title tag after clicking on link: "SEO Agency & Internet Marketing Firm | Charlotte, NC & Baltimore, MD"

Why and how are the titles different? I'm using Wordpress.

[tstolber]

Google changes the title and description it uses to better match the searcher based on the search term, the search history of the searcher and the content on the page.

This is pretty common nowadays.