#1
  1. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Jan 2013
    Posts
    7
    Rep Power
    0

    Home Page Search Results for Company Name Search


    Why is it that the homepage title tags appear differently in the serps for company name searches? I'm using Wordpress and am interested in knowing if it's an SEO trick, or just how Google chooses to retrieve company name searches.

    Examples:

    Search Term "Thompson Creek"

    Google Serps Result:

    Thompson Creek Window Company
    thompsoncreek.com
    Thompson Creek designs and manufactures replacement windows, doors, gutters and siding locally. We make it, we install it, we stand behind it for life.

    Homepage title tag after clicking on link: "Vinyl Replacement Windows, Gutters, Doors & Siding | Thompson Creek"

    Search Term "Ephricon"

    Google Serps Result:

    Ephricon Web Marketing
    ephricon.com
    Ephricon is a top-notch, hands-on SEO and inbound internet marketing agency that helps companies generate leads and increase sales by improving their ...

    Homepage title tag after clicking on link: "SEO Agency & Internet Marketing Firm | Charlotte, NC & Baltimore, MD"

    Why and how are the titles different? I'm using Wordpress.
  2. #2
  3. SEO Consultant
    SEO Chat Genius (4000 - 4499 posts)

    Join Date
    Jul 2004
    Location
    Minneapolis, MN, USA
    Posts
    4,210
    Rep Power
    978
    Google changes the title and description it uses to better match the searcher based on the search term, the search history of the searcher and the content on the page.

    This is pretty common nowadays.

Similar Threads

  1. Interesting case: home page missing from search results
    By PhilipSEO in forum Google Optimization
    Replies: 0
    Last Post: Aug 19th, 2010, 09:34 PM
  2. Index page not first for company name search
    By supersaddler in forum Google Optimization
    Replies: 2
    Last Post: Jun 8th, 2009, 03:54 AM
  3. What do you want to see on the first page of search results?
    By dejaone in forum Google Optimization
    Replies: 10
    Last Post: Mar 18th, 2005, 02:18 AM

IMN logo majestic logo threadwatch logo seochat tools logo