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    SEO Chat Good Citizen (1000 - 1499 posts)

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    Google Friends Newsletter December


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    Google Friends Newsletter - December 2003

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    Dear Google Friends:

    It's been two months since our last newsletter, and our days have been
    filled with coding and conversations with customers. The
    results are detailed below, along with tips on new ways to save
    keystrokes when you're in a hurry to find the answers you need.
    We hope you'll find this information useful and encourage you to
    pass it on to those you know who would benefit from the gift of
    time.

    The Google Team

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    WHEN TIME IS OF THE ESSENCE, GO GOOGLE
    * The new Google Deskbar - search anytime
    * Faster than flipping pages - Google redefines "dictionary"
    * Jamming on deadline - Google coding contest results

    BETTER SEARCH = BETTER INFORMATION = BETTER DECISIONS
    * A better way to see what works best - Ad conversion tracking
    * AOL A-OK with Google - A partnership renewed
    * It's all about results - About.com selects Google AdSense
    * Acquiring minds want to know - Google buys Sprinks

    TELLING TALES OF GOOGLE
    * AdWords' impact? Six times the business for one advertiser
    * Google gives user a lift during NYC blackout
    * Google on the move in Mountain View
    * Vaya con Google en Madrid

    SEARCH TIPS OF THE MONTH
    * Froogle is a find for gift givers
    * Autofill to save time stuffing stockings

    SEARCHING FOR A GOOD TIME
    * A holiday flash of brilliance - the Google blinky pin

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    WHEN TIME IS OF THE ESSENCE, GO GOOGLE

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    THE NEW GOOGLE DESKBAR - SEARCH ANYTIME
    Hot on the heels of the recently released Google Toolbar 2.0, comes
    the Google Deskbar (Beta version). While the Google Toolbar saves
    time by putting a search box right in the browser, the Deskbar goes
    even further, putting a search box right on your Windows desktop.

    Downloading the free software gives you the ability to do a Google
    search without leaving the application you're in or even lifting
    your fingers from the keyboard - just hit Ctrl-Alt-G and the word
    or phrase you've selected will be entered automatically as a search
    term. The Google Deskbar has other time-saving features as well,
    such as a mini-viewer that shows search results in a small screen
    and built in searches for your favorite sites. Once you have it,
    you'll wonder how you lived without it.

    To download the Google Deskbar, visit:
    http://toolbar.google.com/deskbar/index.html

    To download the Google Toolbar 2.0, visit:
    http://toolbar.google.com/

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    FASTER THAN FLIPPING PAGES - GOOGLE REDEFINES DICTIONARY
    Quick! What's the meaning of "serendipity"? With Google's new
    Define: command, you can look up words online and find meanings
    from many different sources across the Web. Because it's based on
    billions of web pages and not a static dictionary, the Define:
    command finds meanings for neologisms ("pop-up") and acronyms
    ("AFAIK"), as well as more established words.

    To try this feature, enter "Define:" (without the quotation marks)
    into the Google search box, then a space and the term you want
    defined. For example, "Define: serendipity" for the answer to the
    question asked above. This command saves even more time when
    used with the Google Deskbar, as you can find meanings by
    highlighting a word in any document, typing Ctrl-Alt-G to go the
    search box, then typing Ctrl-D to search for its definition. Now,
    aren't you glad you stumbled on this happy discovery?

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    JAMMING ON DEADLINE - GOOGLE CODING CONTEST RESULTS
    In September we announced the Google Code Jam, a programming
    contest to identify the world's most gifted bit flickers. The
    finals were held November 14th at the GooglePlex in Mountain View,
    California, with 25 finalists competing against the clock and
    each other for a $10,000 grand prize. And the winner is. Jimmy
    Mardell of Stockholm, Sweden, with 2nd place honors to Christopher
    Hendrie of Waterloo, ON, Canada and 3rd place to Eugene Vasilchenko
    of North Potomac, MD.

    The final round comprised three problems of increasing complexity,
    with the last problem requiring contestants to determine the optimal
    way to generate a certain number of keyboard characters using a set
    number of keys. And just fyi, the winner of last year's Google
    programming contest is now a software engineer for a leading search
    engine company headquartered in Mountain View, California.

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    BETTER SEARCH = BETTER INFORMATION = BETTER DECISIONS

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    A BETTER WAY TO SEE WHAT WORKS BEST - AD CONVERSION TRACKING The holy
    grail of marketing is a complete understanding of what part
    of the marketing mix is most effective for converting shoppers into
    buyers. Businesses large and small took a step closer to attaining
    that goal recently when Google introduced a new conversion tracking
    tool as part of the Google AdWords program. Advertisers can now
    determine which keywords they've targeted with their ads are
    leading to not only the most clicks, but the most actual sales.

    To learn more about the Google conversion tracking tool, visit:
    https://adwords.google.com/select/faq/conversions.html

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    AOL A-OK WITH GOOGLE - A PARTNERSHIP RENEWED
    AOL and Google are extending their partnership under a new multi- year
    agreement that brings increased access to Google search results
    and sponsored listings to AOL's tens of millions of users. According
    to AOL, more than 75% of their members use AOL Search each month and
    the response to Google's presence on their pages has been extremely
    positive. The agreement also puts Google power behind the search
    pages of AOL properties in the United Kingdom, France, Germany,
    Japan and several other countries.

    Details on the deal can be found in the press release posted at:
    http://www.google.com/press/pressrel/aol_alliance.html

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    IT'S ALL ABOUT RESULTS - ABOUT.COM SELECTS GOOGLE ADSENSE Google and
    Primedia have agreed to a multi-year partnership that will
    put Google's AdSense ads on pages across the About.com website and
    on the websites of 127 specialty magazines published by Primedia,
    including McCall's Quick Quilts and Civil War Times. That's a lot
    of pages, considering About.com alone drew more than 25 million
    visitors in August according to Nielsen/NetRatings.

    To learn more about the AdSense program for site publishers, visit:
    https://www.google.com/adsense/

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    ACQUIRING MINDS WANT TO KNOW - GOOGLE BUYS SPRINKS
    While negotiating to provide ads on the pages of Primedia
    properties, Google couldn't help but notice that Primedia's own
    Sprinks ad network was a close fit with Google's AdSense service.
    The result was an acquisition by Google of Sprinks, which currently
    includes MSNBC, MarketWatch.com, and Forbes among its thousands of
    distribution partners. Google has grown a fairly large network on
    its own, with more than 150,000 advertisers running ads that
    appear on thousands of sites across the Web
  2. #2
  3. Contributing User
    SEO Chat Good Citizen (1000 - 1499 posts)

    Join Date
    Jan 2003
    Location
    Texas!
    Posts
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    Rep Power
    46
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    TELLING TALES OF GOOGLE

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    ADWORDS' IMPACT? SIX TIMES THE BUSINESS FOR ONE ADVERTISER.

    Impact Engine, a San Diego-based creator of Flash-based online
    presentations, is a longtime advertiser with Google AdWords and
    has seen phenomenal growth as a result. Impact Engine relies on
    online demos to sell its services and on Google AdWords to get
    customers to those demos. CEO Neil Greer allocates eighty percent
    of his online advertising budget to Google AdWords, which
    generates 90 percent of the site's traffic. According to Greer,
    "Our business is up 600 percent this year, and Google gets the
    lion's share of credit for that."

    Read more about Impact Engine's experience with AdWords at:
    https://adwords.google.com/select/impactengine.html

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    GOOGLE GIVES USER A LIFT DURING NYC BLACKOUT
    According to Rick, a New York Google fan, Google saved the day
    during the recent blackout when he found his car stranded on a
    hydraulic lift at an outdoor garage. Without electricity, the
    parking lot operator couldn't lower any of the lifts so cars
    could be driven off for their owners. Thinking quickly, Rick
    called his son in Dallas using a cell phone and had him search
    for the lift manufacturer in California. The manufacturer was
    able to walk him through the manual override and Rick's car
    (and 20 others) were soon back on terra firma and headed home.

    If you have a Google success story, please share it with us at:
    http://www.google.com/contact/success.html

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    GOOGLE ON THE MOVE IN MOUNTAIN VIEW
    While the number googol is a constant (1 followed by 100 zeroes),
    Google the search engine company is in constant motion. From its
    earliest origins in a Stanford dorm room, to a garage workspace,
    to an upstairs office in Palo Alto to its most recent sprawl of
    buildings in Mountain View, California, the Googleplex headquarters
    is more an idea than a specific place. That idea is taking a new
    form as Google shifts its center two blocks south to a large office
    campus formerly occupied by Silicon Graphics. The facility will
    soon be swarming with Googlers on scooters zipping through cube
    farms and bouncing on exercise balls while munching cereal and
    gummi bears. If you do business with Google, please bear with us
    as we make this move to what should be our home for many years
    to come.

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    VAYA CON GOOGLE EN MADRID
    And speaking of moves, Google has opened a new office in Madrid
    to better serve the legions of businesses in Spain seeking to
    improve their results with online marketing. For those wary of
    quixotic quests for effective Internet advertising, Google now
    offers a solution with proven results, and local representatives
    to explain exactly how it works.

    For a complete list of Google offices, visit:
    http://www.google.com/corporate/address.html

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    SEARCH TIPS OF THE MONTH

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    * FROOGLE IS A FIND FOR GIFT GIVERS
    Intimidated by a long list of gifts to buy and not enough time to
    circle the mall in search of parking? Try Froogle as your first
    step to shopping online. Froogle product search is powered by
    Google technology and provides one-click access to thousands of
    stores online selling every imaginable product. Just enter what
    you want to buy and Froogle will return links to websites that
    sell it, along with images of the product and prices you can
    compare. Your gift found with Froogle will likely be far better
    received than anything you can purchase in a last-minute run to
    the convenience store.

    To try a Froogle product search, go to:
    http://froogle.google.com

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    * AUTOFILL TO SAVE TIME STUFFING STOCKINGS
    So now you're shopping online, but your fingers are going numb from
    typing and retyping your mailing address and credit card
    information into online order forms. Try the autofiller function
    in the Google Toolbar. Simply store your personal information
    once and you can fill in forms with the click of a single button.
    The information is stored on your own computer and can even be
    password protected, so you know it's secure. Spare yourself
    finger fatigue. You're going to need your strength to wrap
    everything you're busy buying.

    The autofiller is a feature of the Google Toolbar. Download it at:
    http://toolbar.google.com

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    FUN WITH GOOGLE

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    A HOLIDAY FLASH OF BRILLIANCE - THE GOOGLE BLINKY PIN
    What's colorful, festive and a testament to good taste? It's the
    Google blinky pin, an intensely bright flashing Google logo pin
    with a magnetic clip that works equally well on lapels and
    earlobes. If you're searching for a way to increase holiday
    spirit, this is it.

    Find the Google blinky pin in the Google Store:
    https://www.googlestore.com/cgi-bin/...re/GO0084.html

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    We hope this edition of the Google Friends Newsletter finds you
    in a festive frame of mind. From all of us at the Googleplex,
    wherever that may be, best wishes for the season and a very happy
    holidays to you.

    The Google Team

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