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    Google Authorship - RIP


    It's Over: The Rise & Fall Of Google Authorship For Search Results

    Have to say I'm surprised having a mug shot in the SERPs vs no mug shot turned out to make little difference when it came to CTR......
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    Hard to make it work in a smartphone world.
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    I think the pics in organic results were taking away from paid ads
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    cbp
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    .....but the may still be using or planning to use "author rank" as a ranking signal....

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    • GeoFan agrees
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    Originally Posted by cbp
    .....but the may still be using or planning to use "author rank" as a ranking signal....
    They have made it clear that the way to assign "authority" is an ultimate goal ... just that this wasn't it!
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    cbp
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    Originally Posted by Doodled
    They have made it clear that the way to assign "authority" is an ultimate goal ... just that this wasn't it!
    How do you know that they are not still using it for "author rank" purposes? All John Mu said, and he chose it words carefully; is that they no longer displaying authorship in the search results

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    • Doodled agrees : Good point .... we don't
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    Originally Posted by cbp
    How do you know that they are not still using it for "author rank" purposes?
    I will be continuing to use the markup as it's a small amount of work compared to the possible benefits - either now or in the future.
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    I've been getting a lot of views from my Google + page. The last weeks last august was terrible traffic-wise. I felt a significant decline. This is sad. Google authorship was helping a lot, at least in my case.

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