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    Google Analytics: Drop in Direct Traffic


    Hello all!

    I have a quick question for you. I was looking through my Google Analytics at the Acquisition / All Traffic / Channels report and noticed that my direct traffic has a fairly significant drop (was averaging 1,900 sessions per day, dropped to 1,500 sessions per day, 21% drop). The drop happened around April 18th, 2016.

    I don't think this has anything to do with SEO as direct traffic is when the user types in the URL of your site. So my question is, what would cause this fairly significant drop in direct traffic reporting on Google Analytics?
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    Have you clean your analytics from spam? 400 session could be related to unwanted spider crawls that have stopped.

    Comments on this post

    • KernelPanic agrees : That's exactly what I was going to say
    Owner of Bennetonable | AdWords certified - Analytics qualified
    On-Page SEO Cheat Sheet | "My opinions are my own. Feel free to disagree & think above the fold."
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    Thank you for the ideas on what could be causing this drop in direct traffic. I think I found the answer. The is the time where I started adding tracking URLs to all our campaigns. I also updated a referral issue where our own domain was listed as a referral.

    Thanks again for your help!

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