Flash Optimization - First Time

I am doing a client web site and they have a little flash that needs to optimized. I need a few pointers, I know that this has been discussed several times, but it has been a while since I have seen anything on it. If possible let me know a few pointers of things that I should not do, due to my lack of knowledge in optimizing flash. PM's are cool too

From what I know: backlinks, backlinks and more backlinks with your keywords. I forget who it was that gave a great example of this.

you can just create anything in the flash movie in html

my problem is that the client already has the site and Im going to be doing some copywriting, changing a few things around, adding pages, the whole 9. i dont think they want to take the flash out.

G can read flash, but places little value on the text for seo. So don't worry too much about what is in the swf itself (Note G will follow links in flash which can be handy).

The thing we always do is to use flash's standard detect Flash Player X embed code that uses javascript. Echo any text you have in your flash in the <noscript> part of the code.