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    Ecommerce 404 error pages


    Hi,

    In an ecommerce website, what should ideally be done to the product pages which is no
    longer available? There are around 80 such pages and they are seen in the webmasters tool. There is
    a custom 404 error page in the website. However, should they be given a 301 redirection to any other
    relevant product page?

    Thanks!
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    Originally Posted by amitasingh0102
    Hi,

    In an ecommerce website, what should ideally be done to the product pages which is no
    longer available? There are around 80 such pages and they are seen in the webmasters tool. There is
    a custom 404 error page in the website. However, should they be given a 301 redirection to any other
    relevant product page?

    Thanks!
    If any of those 404 pages had juice and some authority, then why waste that juice. A 301 redirect to a relevant page would pass on some of that juice.

    So yes, I personally I would 301 redirect to relevant pages is possible.
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    If you have no plans of making them available in future, it is better to remove them from the site and make sure that the existing pages which are connecting to it have proper respective 301 redirects to similar pages or else custom 404 pages instead.
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    Yes 404 error page should be all time directed to the only relevant internal pages. If there is no relevant internal page then you can redirect to the home page.

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