Doorway pages

Hi I've got a page of nothing but banner ads and my boss wants me to target a few keywords and start driving traffic to it. I was curious what everyone thinks about doorway pages. Ive read alot of warnings against using them but it seems that alot of people are using them.

ha, ha ha, ha ha ha ha. Is it the 1st April??

Oh its not so you must be serious. In that case I recommend lots and lots of content relevant to each advert preferably with at least one paragraph related to each ad before and after it.

Good luck.

Ask your boss how much money he is willing to lose when the PRO is bestowed by Google>

See if you can get a paragraph or two from each partner describing their service, maybe with a small logo instead of the banner ad. Better yet, write the copy yourself.

The fact that people largely ignore banner ads coupled with the difficulty of getting placement for a page with no content should be good starting arguments.

Service "comparison" sites always do better than button farms.

-Nate

Door way pages are bad!

-Josh

There is, in my estimation, nothing intrinsically bad about a page that has content as well as links to other pages that also have content or links [recurse here].

The concept of a "Doorway Page" is so muddled in definition as to be absurd... It could be applied to almost every page on the web if defined liberally.

::Meaningless emoticon follows::


-Nate

My motto on this issue is 'never use doorway pages for any reason!'.

I suggest you to follow Kirby's point of view.

There is no reason to risk your SERPs.

obviously he isn't ranking well in the se's anyway..

so yeah go for it, use the doorways, just make sure you spam as much keywords in the doorways as you can..eg

i went keyword1 and keyword1 is keyword1 favourite and keyword1 went keyword1 ad keyword1 me keyword1 to keyword1 your keyword1 doorways keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1

that will ensure that the se's know your not using a doorway and you wont get banned..

goodlucK!

btw this is the technique i use and get great results!

i went keyword1 and keyword1 is keyword1 favourite and keyword1 went keyword1 ad keyword1 me keyword1 to keyword1 your keyword1 doorways keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1 keyword1



Dude... that would suck if someone actually believed you

TheWathcer, no offense here and I completely share your sarcasm on this issue, ;) but I suggest, you better edit your post before any of the new commers start using this technique.

As most of us know, there are lots geniuses out there who believe what they see on the net is 100% true!

As John says it will realy suck, when this people (who belived this) start complaining here. LOL

Thanks all. I kinda figured the responses I would get on that question. Maybe Ill write a paragraph about each one like suggested. Yes we do have pretty good SERP's thats one reason I was so hesitant to do this but I had to ask anyway. thanks

Haha, nah, leave it up and also make a few blogger posts pointing to it, the more newbies believing this and botching their sites, the less competition for the rest of us.

J/K

see the thing is i keep on hearing that people should not use doorway pages because google will catch on....well in my experience, google does not catch on. check out business plan consultant and you will see that #9 is clearly a framed doorway page....and it has been there for months.

There is a fine line between doorway pages and targetted content pages.
For example if you write an or have an d online shop for blue widgets, red widgets and green widgets. The SEO unsavvy will put all of the products on one page with descriptions. The guy clued up to SEO wil create one page for red widgets, one for green etc. This is not a doorway page as such, this is smart thinking.

As long as of course the guy does sell red, green and blue widgets this will cause no problems whatsoever for google or other engines. It's when you kick the proverbial out of it and start creating 100s of pages solely to cover all bases and where most of them just point to the same page or over just a couple of pages. Basically if you are happy to let a viewer find the page and the content is relevant then you are ok. If you just want to cram in as many terms as possible Google will not tolerate it and IF reported will you may well get penalized. A doorway page is really where you are creating a page that you would not really want a user to see or that is specifically created for the search engines. Every page is essentially a doorway page as every page can be an entry point to your site. What is not welcome and what will get you in trouble is if you create multiple, commonly over 100 (I've seen 10,000 before, i kid you not) pages solely for the search engines with just a heading a bit of text and a few links on them that invariably have the obligatory javascript redirect on them so users dont even see the page.

Basically if you sell business plans create a page for it and have it linked to from all your other pages. This is not a doorway page, this is content. Jusat dont create 50,000 other pages for this term which all link to your home page .-)

so what would you call that frame set? targetted content or a doorway?